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Millennials/Gen-Z

Economy & Inflation

GenForward and HIT Strategies: Millennial Monitor (+) plus [2nd Edition]

  • October, 28, 2021

Welcome back to Millennial Monitor (+), a partnership between GenForward and HIT Strategies, generating and interpreting data on the policy views of young adults—Millennials (age 25-36) and Generation Z (age 18- 24).

Intersections of Our Lives 2024 Poll

  • May, 09, 2024

HIT Strategies in collaboration with Lake Research Partners conducted a poll for Intersections of Our Lives – a coalition of three women-of-color led national reproductive justice organizations – looking at the connections across Black, Latina/x, and Asian American Pacific Islander (AAPI) women voters and their motivations and issue priorities in the 2024 election.

Countering Racialized Politics About Crime in 2024: Why ‘Serious About Safety’ Works Better Than ‘Tough on Crime’

  • April, 23, 2024

HIT’s first Talker Call of the year explored public safety and crime in the U.S., where attendees heard from HIT Research Manager Ashley Aylward, HIT Chief Research Officer and Founding Partner Roshni Nedungadi, and Vera Action Director Insha Rahman about how “Countering Racialized Politics About Crime in 2024: Why ‘Serious about Safety’ Works Better Than ‘Tough on Crime.’

Memo: When Candidates Lead with a “Serious About Safety” Message, it Outperforms Tough on Crime—Especially for Black Voters and Young Voters

  • February, 20, 2024

Following an election cycle in Virginia where the issues of crime and abortion dominated the talking points of political candidates, polling among registered voters in Virginia elucidated the effect of this discussion on voting behavior.

Top Priorities for Georgia Voters in 2024

  • January, 25, 2024

HIT Strategies partnered with Climate Power to conduct polling in six key states (MI, WI, AZ, NV, PA, GA) to better understand public opinion and potential messaging frames for the Biden Administration’s Clean Energy Plan, which includes legislation such as the IRA and IIJA.

Mobilizing Toward Climate Justice

  • August, 15, 2023

In August 2023, HIT Strategies partnered with We Make the Future, ASO Communications, and Lake Research Partners to answer three research questions using quantitative and qualitative research.

Climate Power Six-State Clean Energy Plan Messaging Poll

  • July, 18, 2023

HIT Strategies partnered with Climate Power to conduct polling in six key states (MI, WI, AZ, NV, PA, GA) to better understand public opinion and potential messaging frames for the Biden Administration’s Clean Energy Plan, which includes legislation such as the IRA and IIJA.

January 2023 BLACKtrack: A Majority of Black Voters Say President Biden Should Run for President in 2024

  • January, 31, 2023

This past summer, NAACP sought to gain a nuanced understanding of Black voters’ political attitudes in order to mobilize them ahead of the midterms.

July 2022 BLACKtrack: SCOTUS approval numbers dropped significantly, following the decisions on Roe v. Wade and gun violence

  • July, 27, 2022

In the July survey, SCOTUS approval numbers dropped significantly, following the decisions on Roe v. Wade and gun violence. President Biden’s and Congressional Democrats’ approval slightly increased since the previous poll.

April 2022 BLACKtrack: President Biden and Democrats’ job performance numbers retain a supermajority in approval

  • April, 19, 2022

The April BlackTrack Report highlights the survey’s top tracking questions related to President Biden’s Administration and Congressional Democrats’ job approval and performance. In the March survey, President Biden and Democrats’ job performance approval numbers remained steady among Black voters, retaining a supermajority in job performance approval. 

March 2022 BLACKtrack: President Biden and Democrats’ job performance approval numbers remain steady among Black voters

  • March, 14, 2022

In the February survey, President Biden and Democrats’ job performance approval numbers remained steady among Black voters, retaining a supermajority in approval of job performance.

January 2022 BLACKtrack: Biden’s job performance approval numbers continued to decline among Black voters, including older Black voters

  • January, 13, 2022

In the December survey, President Joe Biden’s job performance approval numbers continued to decline among Black voters, including now older Black voters, a traditionally stalwart constituency.

November 2021 BLACKtrack: Biden’s declining approval numbers among Black voters

  • November, 18, 2021

The results of the November BlackTrack underscore the economic hardship many Black voters face and offer insight into Biden’s declining approval numbers among Black voters.

October 2021 BLACKtrack: Increasing malaise and disapproval toward Biden and Democrats

  • November, 01, 2021

The October BlackTrack Report highlights the survey’s top tracking questions related to President Biden and Congressional Democrats’ performance.

September 2021 BLACKtrack: Closing the Black Vaccination Gap

  • September, 27, 2021

One goal of the September BlackTrack is to find out who are the unvaccinated Black voters and what it would take to get them vaccinated.

Juneteenth Edition 2021 BLACKtrack: A Majority of Black Americans Support Defunding the Police

  • June, 01, 2021

Black people continue to say that addressing racism and discrimination should be the number one priority for America’s leaders to address.

January 2021 BLACKtrack: Donald Trump, white supremacists, and Republicans are seen as the most responsible for the Capitol insurrection

  • January, 23, 2021

Black voters feel greater division toward Trump supporters than Republicans in general and Donald Trump, white supremacists, and Republicans are seen as the most responsible for the Capitol insurrection.

Exit Poll 2020 BLACKtrack: Black voters and the 2020 election

  • November, 05, 2020

This is a National Survey of Black Voters that fielded from October 31 – November 5, 2020.

October 2020 BLACKtrack: Black voters top issues include Racism and Police Brutality

  • October, 01, 2020

This past summer, NAACP sought to gain a nuanced understanding of Black voters’ political attitudes in order to mobilize them ahead of the midterms.

September 2020 BLACKtrack: 87% of Black voters are extremely likely to vote in the 2020 November election

  • September, 01, 2020

This past summer, NAACP sought to gain a nuanced understanding of Black voters’ political attitudes in order to mobilize them ahead of the midterms.

July 2020 BLACKtrack: Addressing Racism and Discrimination is more Important to Black Voters than having a Black Woman Vice President

  • July, 02, 2020

This past summer, NAACP sought to gain a nuanced understanding of Black voters’ political attitudes in order to mobilize them ahead of the midterms.

Black to the Future Action Fund: Black Voter Bulletin December 2022

  • December, 01, 2022

This past summer, NAACP sought to gain a nuanced understanding of Black voters’ political attitudes in order to mobilize them ahead of the midterms.

Black to the Future Action Fund: Black Voter Bulletin October 2022

  • October, 01, 2022

This past summer, NAACP sought to gain a nuanced understanding of Black voters’ political attitudes in order to mobilize them ahead of the midterms.

Black to the Future Action Fund: Black Voter Bulletin August 2022

  • August, 01, 2022

This past summer, NAACP sought to gain a nuanced understanding of Black voters’ political attitudes in order to mobilize them ahead of the midterms.

Progressive Caucus Action Fund: Progressive Playbook 2022

  • July, 22, 2022

Independent and young progressive voters believe hyper-partisanship is a leading cause of inaction in government and that Congress is “ineffective” because it’s beholden to wealthy donors and special interests.

Black Futures Lab: Black America’s Agenda

  • March, 01, 2021

To learn the Black community’s policy priorities and understand Black voters’ political power, Black Futures Lab commissioned HIT Strategies to conduct a poll in the spring of 2021. In the survey, Black respondents expressed concerns about COVID-19’s public health impacts and economic repercussions when the pandemic devastated communities of color across the country.

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