HIT Services

HIT offers three main categories of services:

HIT Research

Research is HIT’s primary function. Understanding the values, attitudes, and behaviors of the target audience is how we are able to deliver analytics and messaging to achieve our partners objectives. Research can be used to understand behavior, predict behavior, and ultimately, to change the behavior of target audiences.

POLLS

Polls (or surveys) allow us to investigate a small sample of the target audience in order to make inferences about a broader universe. Polls are the most common research instrument in measuring public attitudes and behaviors.

OUR POLLING SERVICES

Traditional Live Phone Polls
Member-Driven Panels
Text-to-Web Polls
Social Media Polls
Public Panels
Interactive Voice Response (Robocalls)

FOCUS GROUPS

Focus groups are strategic conversations with target audiences that allow us to deep dive dense topics that are limited in the forced choice of format of polls. HIT will recruit members of the target audience into live, virtual, or simulated forums that are facilitated by HIT Moderators that also match the target audience to ensure cultural sensitivity.

OUR RESEARCH EXPERIENCES

Online Focus Groups
Live Focus Groups
Online Chat Group
Journal (Boards)
Qualitative Boards
In-Depth Interviews

CONTACT HIT

HIT Analytics

We apply rigorous analytic techniques to data to reveal deeper strategic insights rather than general observations. HIT Analysts and Data Scientists can compare, contrast, and regress the data to inform your decision making and communications needs.

While there is no limit to what can be done with your data, our analytics & reports focus on 6 primary outcomes:

Attitudinal Baseline
Targeting & Profiling
Candidate Favorability
Issue & Policy Priorities
Message & Content Testing
Media Consumption

DECISION-MAKING TOOLS

Toplines: Word based products of the final research instrument with the results of each research question broken out by total and 1-3 demographic or geographic variables.

Crosstabs: Excel based product of every research question broken out by 20-100 demographic, geographic, and attitudinal variables.

Dashboards: Web based, automated crosstab that allows you to toggle research questions across all of the demographic, geographic, and attitudinal variables; other dashboards sort data by message efficacy, shifting audiences, etc.

Data Decks: Powerpoint based comprehensive reports that detail the key findings/executive summary, graphs and data visualizations, and strategic recommendations of the research.

Infographics: Professionally designed data visualization content that packages key findings of a robust research project into small, publically digestible format. Infographics can be designed as individual content pieces optimized for social media sharing.

CONTACT HIT

HIT Messaging

Our research gives us profound insight into the language and messaging that influences your target audience. Our strategy consultants work with your communications team to not only test but craft messaging that drives outcomes. We determine which messages most reflect the values of your target audience and then provide guidance as you develop media for the appropriate format.

We specialize in messaging and communications in the following mediums: