About HIT


Market research is the small investment that you make to inform your larger investments into marketing. Before spending money on advertising, policies, or programs it is imperative to understand the target audience. HIT Strategies partners with candidates and organizations that share our mission: empowering underrepresented communities.

Our partners come to us because they are looking for more than just data points. They are looking for real insights into real people to achieve real outcomes. Our innovative approach to public opinion research combined with our cultural speciality makes us effective in hard- to-reach communities that other firms under-represent or misunderstand.

At HIT, our clients are our partners and together we empower and give a voice to those who are underrepresented.

Real insights. Into real people.
To achieve real outcomes.


HIT is the leading Millennial & Minority-owned public opinion research firm in Washington, DC that approaches research different than most conventional research firms.

Hit Research Audiences
  • Blacks/African-Americans
  • Latinx
  • Asian & Pacific Islander
  • Women
  • LGBTQ+
  • Muslim
  • Millennials
  • Gen Z


  • 1

    Improve data collection.

    HIT combines conventional data collection methods (like live phone dialing) with innovative techniques (like text and social media targeting) to ensure that we are reaching diverse audiences.

  • 2

    Improve data presentation.

    HIT combines traditional data products like toplines and crosstabs with rapid problem solving tools like dashboards and persona profiles.

  • 3

    Improve message development & testing.

    HIT rejects messaging that leads with issues and instead focuses on values such as who you fight for and why you fight for them.

  • 4

    Increase representation in research.

    HIT is committed to diversity in who designs research, writes questions, ask questions, processes the data, and translate it into insights to avoid the bias that can compromise each critical research phase.

The Hit Advantage

Research Methodology

Qualitative and Quantitative Data

Technology & Innovation

Aptitude for Technology and Innovation


Easy-To-Access Comprehensive Reporting

Cultural Expertise

Competency with Communities of Color, Women, LGBTQ+, and Younger Audiences

Values-Driven Messaging

Effective at Translating Data Into Values-Driven Messaging

Contact HIT Strategies

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