The Conversation: Othón Nolasco and Terrance Woodbury

HIT in the news

October 15, 2020

Co-founder of No Us Without You Othón Nolasco speaks with Adrienne Lawrence on The Conversation about how to ensure undocumented families have enough food during the pandemic. Owner and Principal of Hit Strategies Terrance Woodbury speaks with Adrienne Lawrence on The Conversation about how to reach underrepresented groups of voters.

Here Are 5 Things That Kamala Harris Should Say During the Vice Presidential of Debate Tonight

Blog

October 7, 2020

Kamala Harris “For the People.” As a young attorney Harris would introduce herself in a court room with this tagline. When Kamala enters the debate stage she must rise to the occasion and reassert this mission by showing America what a future that’s for the people can look like.

Fired Up & Ready For Trump To Go! Poll Reveals Black Voters Are Motivated To #FireTrumpInNovember

HIT in the news

October 7, 2020

With less than 27 days left unitl election day, a new poll from the political advocacy group Black Futures Lab shows that black folks say they are not deterred from showing up to the polls in spite of all the efforts by Republicans to turn them away.

Voters of color likely to vote by mail in November election despite lack of trust in system, research finds

HIT in the news

October 6, 2020

HIT Strategies outlined how voters, organizations, and election boards can use the data to encourage people of color to vote by mail before Nov. 3.

Trump and Biden are both courting the votes of Black men. Will it make a difference?

HIT in the news

October 5, 2020

The television ad “Shop Talk” shows a group of African American men — masked up, socially distanced — seated inside a Black-owned barbershop in Durham, North Carolina. “Good governance counts,” asserts one. “We need to have individuals in office like Joe Biden and Kamala Harris,” says another.

Is Kanye West really running for US president?

HIT in the news

October 4, 2020

The billionaire rapper and fashion designer is on the ballot in fewer than 20 states. His manifesto is confusing, his motive unclear. But could he determine the election result?

Here are 6 Things Joe Biden Should Say During the Presidential Debate Tonight:

Blog

September 29, 2020

The swing voters this year are predominately young voters and people of color. These voters are not just in between voting for Biden or Trump – they are apathetic to the political process and in between voting and not voting

The Partisan, Gender and Generational Differences Among Black Voters Heading Into Election Day

HIT in the news

September 23, 2020

Because most national and state polls include only a small number of Black voters, we rarely get the opportunity to take a detailed look at how preferences and opinions vary within the Black community. Too often, the national political discourse never gets beyond “the Black vote,” full stop.

Biden’s weakness with Black and Latino men creates an opening for Trump

HIT in the news

September 18, 2020

The Democratic nominee needs to replicate Obama-era levels of support among voters of color in order to win. He’s not there yet.

Biden battles Trump, lack of enthusiasm among Black voters

HIT in the news

September 12, 2020

It is unclear if Black Americans will be energized to come to vote, potentially defining the outcome of the election.

What America’s Thinking: September 9, 2020

HIT in the news

September 9, 2020

On today's What America's Thinking, a new Hill-HarrisX 2020 poll shows Joe Biden ahead of President Trump nationally by 8 % pts. Hill Reporter, Rafael Bernal, and Democratic Pollster and Partner of Hit Strategies, Terrance Woodbury, discuss the 2020 race and voters of color, specifically Black and Latino men.

Kanye West isn’t going to be president, but his unconventional bid forges on

HIT in the news

September 4, 2020

Kanye West's secretive political operation has no shot of landing him a spot in the Oval Office, but he and the Republican operatives propping him up could still wreak havoc in a handful of battleground states come November.

Trump attacks take a toll on Black Lives Matter support

HIT in the news

September 2, 2020

WASHINGTON — President Donald Trump has spent weeks attacking the Black Lives Matter movement, and it's moving the polls — though not necessarily in a way that boosts his electoral chances.

New Emerson College Poll: Trump Almost Tied With Biden

HIT in the news

September 1, 2020

An Emerson College Poll conducted the last two days of August found that President Trump has narrowed the gap with Democratic presidential candidate Joe Biden to a near-tie, with Biden garnering 49% of respondents’ votes and Trump getting 47%.

The RNC makes its pitch to Black and Latino men

HIT in the news

August 29, 2020

At the Republican National Convention this week, Republicans’ focus wasn’t just on the white voters that comprise most of the President’s base. It was also on Black and Latino men. The Trump campaign seems to know that if they can peel off just a little bit of support from both of these groups, it could help them close the gap in several states. Alicia speaks with the Guardian’s Kenya Evelyn, Former Bernie Sanders Senior Campaign Advisor, Chuck Rocha, and Hit Strategies Founder and Pollster, Terrance Woodbury about whether or not the GOP’s outreach to these voters was successful.

ERNA Poll Shows Biden Leading in South

Press Release

August 11, 2020

Two-thirds of voters of color, including LGBTQ people of color, plan to vote early or by mail

HIT in the news

August 7, 2020

Survey and focus groups reveal support for mail-in voting, but high levels of skepticism surrounding its effectiveness

HIT Strategies to Participate in Human Rights Campaign Foundation’s Launch Event Sharing Research on People of Color Voters & Vote by Mail

Press Release

August 4, 2020

New Poll: Addressing Racism and Discrimination is more Important to Black Voters than having a Black Woman Vice President According to HIT Strategies New Monthly Survey of Black Voters

Press Release

July 31, 2020

‘I do not want to take Kanye West seriously. But I know that we have to.’

HIT in the news

July 19, 2020

Around this time four years ago, when a bombastic reality TV star was blowing up preconceived notions about politics as usual, pollster Terrance Woodbury had what can only be described as a premonition.

New Survey Finds A Plurality of Maryland Voters Support Renaming Washington Redskins Football Team

Press Release

July 13, 2020

Biden’s big problem with young voters

HIT in the news

July 1, 2020

Voter suppression could cost Democrats the election — here’s what they should do

HIT in the news

July 1, 2020

Biden pushes out to 10-point lead over Trump in new Hill/Harris X poll

HIT in the news

June 9, 2020

One Year In, HIT’s Mission to Give Voice to Hardest to Reach Communities More Relevant Than Ever

HIT in the news

June 4, 2020

Candidates need young people to boost Latino voter turnout.

Op-ed

March 1, 2020

Ofelia Alonso, 24, thinks there's a big misconception that most Latinos are "part of an older generation who doesn't care about politics."

Trump courts minority men with mix of policy and personal appeals

Publication

February 26, 2020

In attempting to court black and Hispanic voters ahead of November, President Trump and his allies are focused on swaying one group in particular: minority men.

Sanders grows lead in new Hill/HarrisX poll

HIT in the news

February 25, 2020

"While Bernie is beginning to put together an impressively diverse coalition that includes a plurality of black and brown voters...

The Remedy: Democratic Debate – Winner Revealed

Media Clips

January 15, 2020

Democratic candidates gathered in DesMoines, Iowa, for the seventh debate. So who won? Democratic pollster and partner at HIT Strategies Terrance Woodbury, and Chris Jackson...

Democrats are vying to win over the youngest generation of their most important voting bloc

HIT in the news

November 23, 2019

Terrance Woodbury, a partner at HIT Strategies, a firm that conducts research on millennials, people of color and other under-researched demographic groups, told...

HIT Strategies Launch

HIT in the news

June 4, 2019

Today launched HIT Strategies, a messaging and strategy firm. Both are former analysts at Cornell Belcher’s brilliant corners Research & Strategy.

Republicans Have Declared A Culture War, and Democrats Are Losing It

Publication

July 25, 2018

Immigrant children have been ripped from the arms of their parent’s and detained in cages at our borders. Muslims have been effectively banned from entering America from certain countries. Businesses have been given autonomy to determine if they want to serve LGBTQ couples, or not. NFL players have been villainized as unpatriotic “sons of bitches” for peacefully and silently protesting police injustice. And black bodies continue to be abused and discarded by those meant to protect us.

Four lessons the NFL could learn from ABC

Publication

June 5, 2018

Following Roseanne Barr’s obscenely offensive comments about former Obama Senior Adviser Valerie Jarrett, ABC took immediate and decisive action to demonstrate that her words describing an accomplished black woman as an ape did not reflect the network's values. The network’s cancellation of its highest rated show – a move that prioritized integrity and a commitment to decency over money, ratings, and even political expediency – surprised many.

Social scientist Terrance Woodbury knows how impactful millennials are

Publication

August 7, 2017

Millennials are often accused of having a false sense of importance. Well frankly, as the largest voting block and largest consumer in the world, we are quite literally as important as we think are. The best way to get more millennials involved in the political process is by feeding the growing beast of our egos…by demonstrating just how powerful we are in this process.

Protest Voting is the Laziest Form of Protest

Publication

October 12, 2016

Millennials. The buzz word of this election cycle, and for good reason. We are the largest demographic in the country representing 77 million people and 24 percent of the population.

The 3 things candidates should know about millennial voters

Publication

September 19, 2016

Most analysis of millennials conducted until now represents the previous generations’ attempts to understand us through observation. These analyses are limited to the same extent that I can observe and study women but will always have the limitation of not knowing a woman’s experiences Through focus groups and public opinion polling, I have attempted to observe millennials, but I add the advantage of contrasting what I observe through my own personal experiences and those of my peers.