HIT Strategies

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HIT Strategies is always at the forefront of important political work.

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NEW POLL: Michigan Survey of AAPI Community Reveals Asian Americans Experience Racism at Alarming Levels; Racism Driving Asian Americans to Political Engagement

HIT in the news

April 9, 2021

Selected Findings Show Michigan AAPI Community's Priorities, Vaccination Hesitancy Rate, and COVID-19 Impact

Black communities expect bold policy results aimed at addressing persistent concerns on white nationalism, climate change, economic recovery, Black Futures Lab polling finds

HIT in the news

April 7, 2021

Garza: Filibuster is “a dangerous tool that keeps America from being great for the first time”

Driven by Historic Diversity, Young Voters Disagree on Many Issues Except That Racism is A Top Priority

Press Release

March 5, 2021

HIT Strategies Latest Poll Reveals Historic Diversity and Vast Opinion Differences Held by Young Voters, Racism Remains A Top Priority

Black Georgia Voters Highly Motivated to Vote in Run-Offs, but Need More Information on Run-Off Election Voting Process

HIT in the news

December 17, 2020

Amidst growing national attention and the chance to elect Rev. Raphael Warnock to the U.S. Senate, Black voters in Georgia are highly motivated to vote in the Jan. 5 run-off elections, according to a poll released today by the Black Lives Matter Political Action Committee and HIT Strategies.

New Higher Heights for America and HIT Strategies Georgia Poll: Black Women Voters in Georgia Are Excited to Vote in the Runoffs, but more than Half Don’t Know When to Vote

Press Release

December 11, 2020

Black women voters in Georgia know that power to determine who controls the Senate is in their hands, according to a new poll released by Higher Heights for America (Higher Heights) and HIT Strategies. They also are clear how critical runoff results are to the fate of policies impacting the issues Black women care about most. While interest in the runoff election and motivation to vote remains high among Black women voters, the poll’s findings also show it is critical for Black women to have a plan to cast their votes early or get the polls, ensuring election victories go to the candidates of their choice.

Nearly 90 percent of Black women voters in Georgia say they’re likely to vote in runoffs: survey

HIT in the news

December 10, 2020

Nearly 90 percent of Black female voters in Georgia said in a new survey that they are likely to vote in the Senate runoff elections taking place in the state next month, which will determine which party controls the upper chamber.

From Covid-19 to racial justice, how 2020’s biggest issues influenced the Black vote

HIT in the news

November 25, 2020

Indeed, one of the most critical, contentious elections in America's history has signaled the Black electorate's coming of age. Experts say the voting bloc is in certain aspects consolidated, in other ways malleable and evolving. But most of all, Black voters are cognizant of their long underestimated power.

Trump is leaving minority votes on the table

HIT in the news

November 23, 2020

Terrance Woodbury, a Democratic consultant, said Trump's showing with both groups represented a "red flag" for the party. While a certain share of Black voters will always vote Republican, he says that in focus groups he conducted throughout the campaign, Trump was widening his support to a circle of African Americans who didn't necessarily agree with his ideology but were open to him because they believed both parties had failed them.

Historic turnout among young voters forecasts increased progressivism, youth engagement

HIT in the news

November 18, 2020

Early data shows that white voters again heavily backed Donald Trump this cycle, while a diverse coalition of younger voters and people of color helped push Joe Biden over the edge in Nevada and nationwide. Here's a closer look at what polls and experts tell us about turnout trends within different demographics.

Joe Biden won the 2020 presidential election with this coalition

HIT in the news

November 15, 2020

Joe Biden won the presidency by relying on the voting blocs that have long powered successful Democratic campaigns — and marginally improving among those that haven’t.

Mail-in ballots played a significant role in the 2020 election outcome. Here’s why

HIT in the news

November 9, 2020

President Donald Trump is calling the validity of millions of absentee ballots into question and challenging the results in court.

Biden swung Georgia left. Now Democrats are racing to do it again.

HIT in the news

November 8, 2020

The president-elect's party faces a sprint to reassemble his coalition in Georgia for two consequential Senate runoffs.

Biden nears 270; Election hinges on Pennsylvania, Georgia, Nevada; 2020 election polling catastrophe

HIT in the news

November 5, 2020

11.5.20 #RolandMartinUnfiltered: Biden nears 270; Presidential election hinges on Pennsylvania, Georgia, Nevada; 2020 election polling catastrophe; Crazy woman at a Mississippi polling place got served.

Election day coverage: Black America Votes 2020

HIT in the news

November 3, 2020

Angela Rye And Andrew Gillum host this election night special that emphasizes the political power and policy interest of Blacks in America.

Maxine Waters Slams Black Trump Supporters: ‘I Will Never Forgive Them’

HIT in the news

November 2, 2020

While talking to radio host Joe Madison on SiriusXM UrbanView on October 30, Waters said, “Any of them showing their face, I will never ever forgive them for undermining the possibility to help their own people and their own communities. It is absolutely unconscionable.”

Democrats Can No Longer Take Black Women for Granted

HIT in the news

October 30, 2020

The backbone of the Democratic Party is bending and this may be the election when we see it break. Increasingly, Black voters — especially Black women — are walking away from progressive politics and embracing independence.

POWER Interfaith hopes to bring 100,000 voters to the polls — including young Black men disaffected by the system

HIT in the news

October 30, 2020

Bishop Dwayne Royster and other members of the organization talk about voter engagement and suppression, ballot initiatives 1 and 3, and their efforts to make sure people vote this Tuesday — and beyond.

Human Rights Campaign, Fair Fight and HIT Strategies Release Research Highlighting Impact of Voter Suppression on LGBTQ Voters

HIT in the news

October 29, 2020

Today, the Human Rights Campaign alongside Fair Fight and HIT Strategies released research highlighting how COVID-19 has exacerbated voter suppression towards voters who are LGBTQ and people of color. The research survey included a sample of individuals from across the United States, including focus groups in Wisconsin and Georgia.

Ice Cube and 50 Cent highlight conservative faction among Black, male voters

HIT in the news

October 28, 2020

The conservative leanings of public figures speak to part of the Black male electorate underrepresented in political conversations

The Myth of the Black Male Trump Supporter

HIT in the news

October 28, 2020

While it may seem obvious that people ranting in barbershops about “the system” are less likely to vote, the polling veteran notes that the lack of data on Black voters makes it is easy for both sides—Trump acolytes and progressive finger-pointers—to push this misinformation.

Report: Power of Black vote and its potential impact on 2020 election

HIT in the news

October 27, 2020

The Black Economic Alliance PAC (BEA PAC), a nonpartisan group of business leaders that supports candidates who prioritize improved economic conditions for Black people, released a report on the impact Black voters can have on the outcome of the 2020 election.

The Black Voters Coalition Town Hall

HIT in the news

October 26, 2020

The Lincoln Project is joining forces with the NAACP, National Urban League, Black Economic Alliance and BlackPAC to hold a virtual town hall that will bring together bi-partisan, Black voices from across the political spectrum to urge Black Americans to get out the vote.

Win or Lose, Republicans Need a Better Plan for the Future Electorate

HIT in the news

October 25, 2020

Terrance Woodbury, a Millennial Democratic consultant, recently told me that the attitudes expressed by younger generations on most policy issues mean Democrats should aspire to win three-fourths of their vote.

Biden leads Trump in 2020 with seniors, white women expert says

HIT in the news

October 24, 2020

Joe Biden now leads Donald Trump in 2020 with seniors and white women, groups that Democrats typically do not outperform Republicans in, political pollster Terrance Woodbury says.

Jennifer Aniston votes, tells fans it’s ‘not funny’ to vote for Kanye

HIT in the news

October 24, 2020

"Kanye West will not garner enough voters to become president," Terrance Woodbury, a Democratic pollster and partner at HIT Strategies told a CNN reporter last month. "But he can garner enough voters to determine the outcome of this election."

POWER poll shows interesting findings

HIT in the news

October 23, 2020

POWER (Philadelphians Organized to Witness Empower and Rebuild) Interfaith released results of a poll of 540 Black Philadelphia voters surveyed earlier this month in a virtual press conference Thursday morning.

The GOP’s Demographic Doom

HIT in the news

October 23, 2020

Millennials and Gen Z are only a few years away from dominating the electorate.

‘What’s happening out there’ with Black men and Trump?

HIT in the news

October 23, 2020

In the final presidential debate, President Trump and Democratic nominee Joe Biden argued over who had been better for the Black community, in ways we’ve heard them do before. Trump attacked Biden’s support for tough on crime policies in the 1990s; Biden called Trump “one of the most racist presidents we’ve had in modern history.”

‘Turnout, turnout, turnout, turnout’: Obama deployed to rev up the Democratic base

HIT in the news

October 23, 2020

"Obama is still very well-liked among voters in the country," said Democratic strategist and pollster Roshni Nedungadi, pointing to a favorability rating of 55.7% in May, according to YouGov.

Into Getting Black Men to the Polls

HIT in the news

October 22, 2020

Why both campaigns are fighting for the votes of Black men.

Indulge a Little (with Terrance Woodbury & Joyce Elliott)

HIT in the news

October 20, 2020

DeRay sits down with pollster Terrance Woodbury to discuss representation in research, and why Trump is winning over Black men.

Your Vote Is Power. Power in Action: Voting With Our People

HIT in the news

October 18, 2020

LIVE with @jonlovett, @HamiltonMusical, @t_woodbury1, & MoveOn's @ChrisOPercy, @MarchForTruthLV, @dmcrawford & more as we learn how to talk to our community and get the vote out with our friends!

Trump outreach to Black male voters, link to Ice Cube questioned

HIT in the news

October 17, 2020

Tiffany Cross and her panel discuss black male Trump supporters, and the apparent rift between some black voters and the Biden campaign.

The Conversation: Othón Nolasco and Terrance Woodbury

HIT in the news

October 15, 2020

Co-founder of No Us Without You Othón Nolasco speaks with Adrienne Lawrence on The Conversation about how to ensure undocumented families have enough food during the pandemic. Owner and Principal of Hit Strategies Terrance Woodbury speaks with Adrienne Lawrence on The Conversation about how to reach underrepresented groups of voters.

Dueling Town Halls

HIT in the news

October 15, 2020

Trump and Biden appear in separate town halls tonight at the same time.

The rise of Gen Z could foretell the fall of Trumpism

HIT in the news

October 11, 2020

Deeply committed to diversity, social justice and combating climate change, the youngest voters could be the engine that drives a new GOP.

Here Are 5 Things That Kamala Harris Should Say During the Vice Presidential of Debate Tonight

Blog

October 7, 2020

Kamala Harris “For the People.” As a young attorney Harris would introduce herself in a court room with this tagline. When Kamala enters the debate stage she must rise to the occasion and reassert this mission by showing America what a future that’s for the people can look like.

Fired Up & Ready For Trump To Go! Poll Reveals Black Voters Are Motivated To #FireTrumpInNovember

HIT in the news

October 7, 2020

With less than 27 days left unitl election day, a new poll from the political advocacy group Black Futures Lab shows that black folks say they are not deterred from showing up to the polls in spite of all the efforts by Republicans to turn them away.

Voters of color likely to vote by mail in November election despite lack of trust in system, research finds

HIT in the news

October 6, 2020

HIT Strategies outlined how voters, organizations, and election boards can use the data to encourage people of color to vote by mail before Nov. 3.

Trump and Biden are both courting the votes of Black men. Will it make a difference?

HIT in the news

October 5, 2020

The television ad “Shop Talk” shows a group of African American men — masked up, socially distanced — seated inside a Black-owned barbershop in Durham, North Carolina. “Good governance counts,” asserts one. “We need to have individuals in office like Joe Biden and Kamala Harris,” says another.

Is Kanye West really running for US president?

HIT in the news

October 4, 2020

The billionaire rapper and fashion designer is on the ballot in fewer than 20 states. His manifesto is confusing, his motive unclear. But could he determine the election result?

Here are 6 Things Joe Biden Should Say During the Presidential Debate Tonight:

Blog

September 29, 2020

The swing voters this year are predominately young voters and people of color. These voters are not just in between voting for Biden or Trump – they are apathetic to the political process and in between voting and not voting

The Partisan, Gender and Generational Differences Among Black Voters Heading Into Election Day

HIT in the news

September 23, 2020

Because most national and state polls include only a small number of Black voters, we rarely get the opportunity to take a detailed look at how preferences and opinions vary within the Black community. Too often, the national political discourse never gets beyond “the Black vote,” full stop.

Biden’s weakness with Black and Latino men creates an opening for Trump

HIT in the news

September 18, 2020

The Democratic nominee needs to replicate Obama-era levels of support among voters of color in order to win. He’s not there yet.

Biden battles Trump, lack of enthusiasm among Black voters

HIT in the news

September 12, 2020

It is unclear if Black Americans will be energized to come to vote, potentially defining the outcome of the election.

What America’s Thinking: September 9, 2020

HIT in the news

September 9, 2020

On today's What America's Thinking, a new Hill-HarrisX 2020 poll shows Joe Biden ahead of President Trump nationally by 8 % pts. Hill Reporter, Rafael Bernal, and Democratic Pollster and Partner of Hit Strategies, Terrance Woodbury, discuss the 2020 race and voters of color, specifically Black and Latino men.

Kanye West isn’t going to be president, but his unconventional bid forges on

HIT in the news

September 4, 2020

Kanye West's secretive political operation has no shot of landing him a spot in the Oval Office, but he and the Republican operatives propping him up could still wreak havoc in a handful of battleground states come November.

Trump attacks take a toll on Black Lives Matter support

HIT in the news

September 2, 2020

WASHINGTON — President Donald Trump has spent weeks attacking the Black Lives Matter movement, and it's moving the polls — though not necessarily in a way that boosts his electoral chances.

New Emerson College Poll: Trump Almost Tied With Biden

HIT in the news

September 1, 2020

An Emerson College Poll conducted the last two days of August found that President Trump has narrowed the gap with Democratic presidential candidate Joe Biden to a near-tie, with Biden garnering 49% of respondents’ votes and Trump getting 47%.

The RNC makes its pitch to Black and Latino men

HIT in the news

August 29, 2020

At the Republican National Convention this week, Republicans’ focus wasn’t just on the white voters that comprise most of the President’s base. It was also on Black and Latino men. The Trump campaign seems to know that if they can peel off just a little bit of support from both of these groups, it could help them close the gap in several states. Alicia speaks with the Guardian’s Kenya Evelyn, Former Bernie Sanders Senior Campaign Advisor, Chuck Rocha, and Hit Strategies Founder and Pollster, Terrance Woodbury about whether or not the GOP’s outreach to these voters was successful.