New Poll: Only 11 Percent of Black Voters Refuse Vaccination, Majority are Still Open to Vaccination
29% of Black Voters Remain Unvaccinated; Mandates and Incentives Could Increase Black Voter Vaccination Rate to 89% Biden’s
Behind Every Number 
There is a Story 
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ABC News: Why some US Blacks and Latinos remain COVID-19 ‘vaccine deliberate’
ABC News Online quotes HIT Strategies Partner Terrance Woodbury on vaccine hesitancy in the Black community: From ABC
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BlackTrack – September 2021
BlackTrack is a monthly subscription-based survey by HIT Strategies to track the evolving opinions of Black voters. The
ABOUT
HIT is the leading millennial and minority-owned public opinion research firm in Washington, DC with an innovative and unconventional approach to research:
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The HIT Team lives and works at the intersection of society where the most disruptive change is happening.
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HIT employs conventional research methods such as polling and focus groups with innovative techniques like social media listening to fully represent the diverse attitudes of diverse communities.
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HIT is a fully integrated member of your team that will ensure data driven strategy is integrated throughout your operation.
Hit Specialty Research Audiences
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Black Americans -
Latinos -
Asian & Pacific Islander -
Women
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LGBTQ+ -
Millennials -
Gen Z
HIT Services
HIT Research
Research is HITs primary function. Understanding the values, attitudes, and behaviors of the target audience is how we are able to deliver analytics and messaging to achieve our partners objectives. Research can be used to understand behavior, predict behavior, and ultimately, to change the behavior of target audiences.
HIT Analytics
We apply rigorous analytic techniques to data to reveal deeper strategic insights rather than general observations. HIT Analysts and Data Scientists can compare, contrast, and regress the data to inform your decision making and communications needs.
HIT Messaging
Our research gives us profound insight into the language and messaging that influences your target audience. Our strategy consultants work with your communications team to not only test but craft messaging that drives outcomes. We determine which messages most reflect the values of your target audience and then provide guidance as you develop media for the appropriate format.
FUTUREtrack
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HITstrategies
FUTUREtrack is HIT Strategies’ monthly survey of 1,000 millennial voters with a set of standardized questions. Monthly toplines and crosstabs track the long term trends of this mission-critical demographic.
Monthly Data Includes:
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Social Unrest -
Political Climate
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Political Participation
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COVID-19
BLACKtrack
by
HITstrategies
BLACKtrack is HIT Strategies’ monthly survey of 1,000 black voters with a set of standardized questions. Monthly toplines and crosstabs track the long term trends of this mission-critical demographic.
Monthly Data Includes:
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Social Unrest
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Political Climate
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Political Participation
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COVID-19
FEATURED Case Study
Tom Steyer
Presidential Campaign
In December 2019, HIT came on board with Democratic Presidential Candidate Tom Steyer’s campaign who, despite a late entry into the race, made significant gains with voters of color in key caucus states Nevada and South Carolina. Our targeted research helped Tom socialize his values and work ethic among African-American voters. Tom placed in 3rd in both NV and SC, as an unsuspecting candidate who exceeded expectations.
HIT on Twitter
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Black Americans are often described as #vaccine-hesitant in media. But there is more to the story.
Our September #BlackTrack survey shows why this narrative is inadequate. Here’s a thread why:
➡️ https://hitstrat.com/blacktrack-september-2021/
#COVID19
September 28 is #NationalVoterRegistrationDay, the largest civic holiday dedicated to ensuring that every American is registered and ready to vote. Click the link and find everything you need to get registered.
https://naacp.org/actions/power-your-vote
How do you reach first time voters? According to our poll w/ @RTI_Digital & covered by @NBCNews’ @mmurraypolitics: social media & streaming services.
Read here ➡️ https://www.nbcnews.com/politics/meet-the-press/blog/meet-press-blog-latest-news-analysis-data-driving-political-discussion-n988541/ncrd1278324#blogHeader
We're counting down 🕓 to these two don't-miss #BuildBlueWeek events!
Join Democratic leaders from around the country today in these crucial discussions - grab your spot at http://buildblueweek.com.
🚨 Make sure you sign-up to discuss all things #VotingRights and how voting rights and voter suppression efforts will impact your work in 2022. Hear from @t_woodbury1 @RoseClouston @MrMikeBlake and the Honorable Josh Price about how you can protect everyone’s right to vote. https://twitter.com/HITStrat/status/1440691687819386881
Join @HITStrat CEO & partner @t_woodbury1 tomorrow, September 23, 2021, at 6pm for @TrainDems #BuildBlueWeek event: Adapting Campaigns When Voting Rights are in Peril. Find out more & register here: https://www.mobilize.us/ndtc/event/406847/