HIT Strategies CEO Terrance Woodbury Named to POLITICO Recast Power List 2023
Woodbury Among List of 40 Leaders Recognized for Influence on Race, Politics and Policy Washington, D.C. | Friday,
Behind Every Number 
There is a Story 
-
E-Blast: Read About Fighting the Culture Wars and AAPI Representation in Political Research. Oh, and We’re Looking to Hire a New Sales Director! đź””
In case you missed it, AsAmNews and The Atlantic featured HIT’s founding partners, Roshni Nedungadi and Terrance Woodbury.
-
The Topic Biden Keeps Dodging
HIT founding partner Terrance Woodbury was quoted in The Atlantic about culture wars: ‘Not engaging in culture wars
ABOUT
HIT is the leading millennial and minority-owned public opinion research firm in Washington, DC with an innovative and unconventional approach to research:
-
The HIT Team lives and works at the intersection of society where the most disruptive change is happening.
-
HIT employs conventional research methods such as polling and focus groups with innovative techniques like social media listening to fully represent the diverse attitudes of diverse communities.
-
HIT is a fully integrated member of your team that will ensure data driven strategy is integrated throughout your operation.
Hit Specialty Research Audiences
-
Black Americans -
Latinos -
Asian & Pacific Islander -
Women
-
LGBTQ+ -
Millennials -
Gen Z
-
209 focus groups
conducted in the calendar year
-
31 (& growing)
HIT Strategies employees
-
51+ clients
serviced in the calendar year
-
72 surveys
conducted in the calendar year (59,625 polled)
HIT Services
HIT Research
Research is HITs primary function. Understanding the values, attitudes, and behaviors of the target audience is how we are able to deliver analytics and messaging to achieve our partners objectives. Research can be used to understand behavior, predict behavior, and ultimately, to change the behavior of target audiences.
HIT Analytics
We apply rigorous analytic techniques to data to reveal deeper strategic insights rather than general observations. HIT Analysts and Data Scientists can compare, contrast, and regress the data to inform your decision making and communications needs.
HIT Messaging
Our research gives us profound insight into the language and messaging that influences your target audience. Our strategy consultants work with your communications team to not only test but craft messaging that drives outcomes. We determine which messages most reflect the values of your target audience and then provide guidance as you develop media for the appropriate format.
FUTUREtrack
by
HITstrategies
FUTUREtrack is HIT Strategies’ monthly survey of 1,000 millennial voters with a set of standardized questions. Monthly toplines and crosstabs track the long term trends of this mission-critical demographic.
Monthly Data Includes:
-
Social Unrest -
Political Climate
-
Political Participation
-
COVID-19
BLACKtrack
by
HITstrategies
BLACKtrack is HIT Strategies’ monthly survey of 1,000 black voters with a set of standardized questions. Monthly toplines and crosstabs track the long term trends of this mission-critical demographic.
Monthly Data Includes:
-
Social Unrest
-
Political Climate
-
Political Participation
-
COVID-19
FEATURED Case Study
Tom Steyer
Presidential Campaign
In December 2019, HIT came on board with Democratic Presidential Candidate Tom Steyer’s campaign who, despite a late entry into the race, made significant gains with voters of color in key caucus states Nevada and South Carolina. Our targeted research helped Tom socialize his values and work ethic among African-American voters. Tom placed in 3rd in both NV and SC, as an unsuspecting candidate who exceeded expectations.
HIT on Twitter
The Recast Power List is OUT! Read the list and attend @POLITICO’s Recast event April 5th to recap the recast and hear from:
📢 @BennieGThompson
📢 @RepEspaillat
📢 @t_woodbury1
RSVP https://buff.ly/40OSwTd
#POLITICOTheRecast
I knew my man @t_woodbury1 of @HITStrat needed to be on this list of Politico's 40 power players to watch!
"For warning the Democratic Party not to take Black voters for granted." ‼️
Terrance Woodbury: The Recast Power List
Introducing the 40 power players who shaped culture, race and politics in 2022
www.politico.com
Joining fellow justice seekers and thought leaders to discuss responsible journalism is perfect for a Friday! https://twitter.com/HITStrat/status/1641143545137614850
To better understand issues of justice and the people behind them, @HoyaJournalism is bringing together HIT's @t_woodbury1, @Richardafowler, and @adjoabasamoah to have an in-depth conversation on how to cover these topics on March 31st 🎙️
Register here: http://bit.ly/3z7SpXa
So proud of my partner in crime @t_woodbury1 for this feature in @politico! Especially proud of how he leads by example, bringing conviction and purpose to our work at @HITStrat https://twitter.com/t_woodbury1/status/1641848002506797056
Absolutely honored to be included on this list, thank you @politico! Our work at HIT continues, engaging with young voters and voters of color, bringing their voices to light and making a concerted effort to improve their lives. Read the profile here 👉🏾 http://politi.co/3zmUBtW
Still not over how cool this is!!! So proud to work for such an incredible, brilliant figure in this space https://twitter.com/t_woodbury1/status/1641848002506797056
Absolutely honored to be included on this list, thank you @politico! Our work at HIT continues, engaging with young voters and voters of color, bringing their voices to light and making a concerted effort to improve their lives. Read the profile here 👉🏾 http://politi.co/3zmUBtW