How Gen Z agencies wooed Democratic voters: ‘Young people are nervous to trust politicians’
The Guardian quoted HIT Research Manager Ashley Aylward about young voter turnout in the midterm elections: “Aylward said
Behind Every Number 
There is a Story 
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Watch: Diverse Democrats React to Midterm Election Results, Cite Examples of Voter Intimidation In November Focus Groups
Washington, D.C. | Nov. 15 – In HIT Strategies’ latest focus groups, diverse Democrats in battleground states reacted
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Watch Terrance Woodbury on Showtime’s “The Circus” Discuss HIT’s Democratic Focus Groups, Black Voters, and Midterm Elections
Showtime’s “The Circus,” featured HIT Strategies partner Terrance Woodbury and HIT’s latest focus groups of Democratic voters expressing
ABOUT
HIT is the leading millennial and minority-owned public opinion research firm in Washington, DC with an innovative and unconventional approach to research:
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The HIT Team lives and works at the intersection of society where the most disruptive change is happening.
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HIT employs conventional research methods such as polling and focus groups with innovative techniques like social media listening to fully represent the diverse attitudes of diverse communities.
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HIT is a fully integrated member of your team that will ensure data driven strategy is integrated throughout your operation.
Hit Specialty Research Audiences
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Black Americans -
Latinos -
Asian & Pacific Islander -
Women
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LGBTQ+ -
Millennials -
Gen Z
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209 focus groups
conducted in the calendar year
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31 (& growing)
HIT Strategies employees
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51+ clients
serviced in the calendar year
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72 surveys
conducted in the calendar year (59,625 polled)
HIT Services
HIT Research
Research is HITs primary function. Understanding the values, attitudes, and behaviors of the target audience is how we are able to deliver analytics and messaging to achieve our partners objectives. Research can be used to understand behavior, predict behavior, and ultimately, to change the behavior of target audiences.
HIT Analytics
We apply rigorous analytic techniques to data to reveal deeper strategic insights rather than general observations. HIT Analysts and Data Scientists can compare, contrast, and regress the data to inform your decision making and communications needs.
HIT Messaging
Our research gives us profound insight into the language and messaging that influences your target audience. Our strategy consultants work with your communications team to not only test but craft messaging that drives outcomes. We determine which messages most reflect the values of your target audience and then provide guidance as you develop media for the appropriate format.
FUTUREtrack
by
HITstrategies
FUTUREtrack is HIT Strategies’ monthly survey of 1,000 millennial voters with a set of standardized questions. Monthly toplines and crosstabs track the long term trends of this mission-critical demographic.
Monthly Data Includes:
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Social Unrest -
Political Climate
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Political Participation
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COVID-19
BLACKtrack
by
HITstrategies
BLACKtrack is HIT Strategies’ monthly survey of 1,000 black voters with a set of standardized questions. Monthly toplines and crosstabs track the long term trends of this mission-critical demographic.
Monthly Data Includes:
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Social Unrest
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Political Climate
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Political Participation
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COVID-19
FEATURED Case Study
Tom Steyer
Presidential Campaign
In December 2019, HIT came on board with Democratic Presidential Candidate Tom Steyer’s campaign who, despite a late entry into the race, made significant gains with voters of color in key caucus states Nevada and South Carolina. Our targeted research helped Tom socialize his values and work ethic among African-American voters. Tom placed in 3rd in both NV and SC, as an unsuspecting candidate who exceeded expectations.
HIT on Twitter
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In HIT's latest #BlackTrack survey, Black voters were asked how much power they feel their vote has to make change on issues that matter to them 🗳️
🟢 56% Black women
🔵 55% Black men
🔴 61% Age 50+
🟣 51% Under 50
Read more here: https://bit.ly/3DvWbwf
70% of Black voters indicated they approve of the job the Biden administration is doing to address their needs in HIT's latest #BlackTrack survey ✅
Read here: https://bit.ly/3DvWbwf
Check out the latest #BlackTrack survey from @HITStrat on the top issues important to Black Voters
#FollowThePolicies https://twitter.com/HITStrat/status/1621233051299708931
In HIT's latest #BlackTrack survey, Black voters were asked what issues are most important to them:
💰 Inflation and cost of living
📊 Racism and discrimination
📈 Gun violence
Read here: https://bit.ly/3DvWbwf
The moment that @HITStrat sat in focus groups with young voters post-#Dobbs (early July) and felt their palpable anger begging to be turned into action. https://twitter.com/Yukongold1898/status/1621241080078389250
At what moment did you realize that the 2022 red wave definitely wasn’t happening?
Thank you to @amprog for the opportunity for HIT Strategies to join the panel and provide insight about our research!
Moderator 🎙️: HIT's @t_woodbury1
