Months of Focus Groups Show Black Voters Fear Violence Inspired by Racist Rhetoric and Want Democrats to Act Against Racism
“…It’s like, am I going to come across somebody that wants to mistreat me? And I’m just trying
Behind Every Number 
There is a Story 
-
Why Biden is deploying Trump’s MAGA brand against the GOP
Yahoo News quoted HIT Strategies founding partner Terrance Woodbury about Trumpism and the GOP platform: From Yahoo News:
-
‘We can never go back’: Leaked opinion mobilizes Black women around abortion rights
USA Today quoted HIT Strategies founding partner Roshni Nedungadi about HIT Strategies’ BlackTrack research examining reproductive rights and
ABOUT
HIT is the leading millennial and minority-owned public opinion research firm in Washington, DC with an innovative and unconventional approach to research:
-
The HIT Team lives and works at the intersection of society where the most disruptive change is happening.
-
HIT employs conventional research methods such as polling and focus groups with innovative techniques like social media listening to fully represent the diverse attitudes of diverse communities.
-
HIT is a fully integrated member of your team that will ensure data driven strategy is integrated throughout your operation.
Hit Specialty Research Audiences
-
Black Americans -
Latinos -
Asian & Pacific Islander -
Women
-
LGBTQ+ -
Millennials -
Gen Z
HIT Services
HIT Research
Research is HITs primary function. Understanding the values, attitudes, and behaviors of the target audience is how we are able to deliver analytics and messaging to achieve our partners objectives. Research can be used to understand behavior, predict behavior, and ultimately, to change the behavior of target audiences.
HIT Analytics
We apply rigorous analytic techniques to data to reveal deeper strategic insights rather than general observations. HIT Analysts and Data Scientists can compare, contrast, and regress the data to inform your decision making and communications needs.
HIT Messaging
Our research gives us profound insight into the language and messaging that influences your target audience. Our strategy consultants work with your communications team to not only test but craft messaging that drives outcomes. We determine which messages most reflect the values of your target audience and then provide guidance as you develop media for the appropriate format.
FUTUREtrack
by
HITstrategies
FUTUREtrack is HIT Strategies’ monthly survey of 1,000 millennial voters with a set of standardized questions. Monthly toplines and crosstabs track the long term trends of this mission-critical demographic.
Monthly Data Includes:
-
Social Unrest -
Political Climate
-
Political Participation
-
COVID-19
BLACKtrack
by
HITstrategies
BLACKtrack is HIT Strategies’ monthly survey of 1,000 black voters with a set of standardized questions. Monthly toplines and crosstabs track the long term trends of this mission-critical demographic.
Monthly Data Includes:
-
Social Unrest
-
Political Climate
-
Political Participation
-
COVID-19
FEATURED Case Study
Tom Steyer
Presidential Campaign
In December 2019, HIT came on board with Democratic Presidential Candidate Tom Steyer’s campaign who, despite a late entry into the race, made significant gains with voters of color in key caucus states Nevada and South Carolina. Our targeted research helped Tom socialize his values and work ethic among African-American voters. Tom placed in 3rd in both NV and SC, as an unsuspecting candidate who exceeded expectations.
HIT on Twitter
';
Couple of things on this. One, our research at @NewGAProject with @HITStrat shows that Georgia is a special place. The 2020 election and runoffs gave our voters a greater confidence in the fact that their vote has *meaning* than almost anywhere in the country.
Black voters have been expressing to us the fear of what could happen for a while. It's incumbent upon #Dem candidates to take this seriously, acknowledge the pain the community is feeling, and not run away from life-or-death issues due to fear of tackling #racism head-on https://twitter.com/HITStrat/status/1527704528354783233
In light of the tragic Buffalo massacre, let’s take a closer look at Black voters’ concerns. In focus groups, they expressed fear of violence stemming from racial animus in conservative echo chambers. Part 1:
Read more here: https://hitstrat.com/months-of-focus-groups-show-black-voters-fear-violence/
In light of the tragic Buffalo massacre, let’s take a closer look at Black voters’ concerns. In focus groups, they expressed fear of violence stemming from racial animus in conservative echo chambers. Part 1:
Read more here: https://hitstrat.com/months-of-focus-groups-show-black-voters-fear-violence/
💡 71% of Black voters believe city leaders should get smarter on crime and invest in emergency services, economic opportunities and social services that prevent crimes of desperation. #HITWeeklyFacts
"...I going to come across somebody that wants to mistreat me? And I'm just trying to go get groceries..” Eerily a Black voter said this in a focus group a few weeks before the Buffalo tragedy." https://hitstrat.com/months-of-focus-groups-show-black-voters-fear-violence/
