How Gen Z agencies wooed Democratic voters: ‘Young people are nervous to trust politicians’
The Guardian quoted HIT Research Manager Ashley Aylward about young voter turnout in the midterm elections: “Aylward said
Behind Every Number 
There is a Story 
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Watch: Diverse Democrats React to Midterm Election Results, Cite Examples of Voter Intimidation In November Focus Groups
Washington, D.C. | Nov. 15 – In HIT Strategies’ latest focus groups, diverse Democrats in battleground states reacted
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Watch Terrance Woodbury on Showtime’s “The Circus” Discuss HIT’s Democratic Focus Groups, Black Voters, and Midterm Elections
Showtime’s “The Circus,” featured HIT Strategies partner Terrance Woodbury and HIT’s latest focus groups of Democratic voters expressing
ABOUT
HIT is the leading millennial and minority-owned public opinion research firm in Washington, DC with an innovative and unconventional approach to research:
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The HIT Team lives and works at the intersection of society where the most disruptive change is happening.
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HIT employs conventional research methods such as polling and focus groups with innovative techniques like social media listening to fully represent the diverse attitudes of diverse communities.
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HIT is a fully integrated member of your team that will ensure data driven strategy is integrated throughout your operation.
Hit Specialty Research Audiences
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Black Americans -
Latinos -
Asian & Pacific Islander -
Women
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LGBTQ+ -
Millennials -
Gen Z
HIT Services
HIT Research
Research is HITs primary function. Understanding the values, attitudes, and behaviors of the target audience is how we are able to deliver analytics and messaging to achieve our partners objectives. Research can be used to understand behavior, predict behavior, and ultimately, to change the behavior of target audiences.
HIT Analytics
We apply rigorous analytic techniques to data to reveal deeper strategic insights rather than general observations. HIT Analysts and Data Scientists can compare, contrast, and regress the data to inform your decision making and communications needs.
HIT Messaging
Our research gives us profound insight into the language and messaging that influences your target audience. Our strategy consultants work with your communications team to not only test but craft messaging that drives outcomes. We determine which messages most reflect the values of your target audience and then provide guidance as you develop media for the appropriate format.
FUTUREtrack
by
HITstrategies
FUTUREtrack is HIT Strategies’ monthly survey of 1,000 millennial voters with a set of standardized questions. Monthly toplines and crosstabs track the long term trends of this mission-critical demographic.
Monthly Data Includes:
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Social Unrest -
Political Climate
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Political Participation
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COVID-19
BLACKtrack
by
HITstrategies
BLACKtrack is HIT Strategies’ monthly survey of 1,000 black voters with a set of standardized questions. Monthly toplines and crosstabs track the long term trends of this mission-critical demographic.
Monthly Data Includes:
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Social Unrest
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Political Climate
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Political Participation
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COVID-19
FEATURED Case Study
Tom Steyer
Presidential Campaign
In December 2019, HIT came on board with Democratic Presidential Candidate Tom Steyer’s campaign who, despite a late entry into the race, made significant gains with voters of color in key caucus states Nevada and South Carolina. Our targeted research helped Tom socialize his values and work ethic among African-American voters. Tom placed in 3rd in both NV and SC, as an unsuspecting candidate who exceeded expectations.
HIT on Twitter
Hey #Georgia, if you can’t make it to the polls in-person, request your mail-in ballot NOW at http://bit.ly/ALLINtoVoteGA 🍑 Remember that your #GeorgiaRunoff ballot must be received by your county registrar’s office no later than 7pm on #ElectionDay — December 6, 2022.
Reflecting upon the issue of public safety and midterm results, HIT's @RoshniNedungadi writes about how voters want a holistic approach to crime and candidates that ran on progressive policies won big in 2022 in her latest op-ed in @TheProspect
Read here: https://bit.ly/3OnDWNA
From @TIME, “The youngest voting generation is strongly pro-choice.” Thank you, Gen Z voters, for continually stepping up and helping turn the tide in the #FightBackForFreedom.
How Gen Z Held Off the Red Wave
"When young people’s rights are on the ballot and championed by the candidate, they show up," writes Ashley Aylward.
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By stepping down, Pelosi, 82, is likely passing the torch to Hakeem Jeffries—he’s 30 years her junior.
We’re seeing this generational shift not just among leadership, but among the rank-and-file, too.
We asked Democratic voters their thoughts about the midterm election in our latest focus groups. One voter mentioned she lived in a predominantly white area with a strong police presence and didn’t feel comfortable talking about politics. Watch here: https://bit.ly/3XemX4p
