HIT Strategies

About HIT

HIT Strategies is a messaging and strategy firm that uses innovative research methods to understand, communicate with, and mobilize some of the hardest to reach communities in society. Women, millennials (+ gen-z), and minorities are irreversibly shifting voting and consumer patterns in America. We apply our lived experiences at the intersections of society to explore and empower these communities so that our partners can realize the full potential of rapid diversification in America.

Women

Millennials

Minorities

Above all, we are translators. We use research to understand the priorities, values, and behaviors of all voters and consumers in order to translate your message into language that best resonates with your target audience. In the age of 24-hour news cycles, social media echo chambers, and misinformation both domestically and abroad, delivering a compelling message requires precise insight into target audiences. We design customized messaging tailored to the communities that are most critical to a successful campaign:

HIT Services

Research and data are not a final product, but rather tools to inform products like messaging, advertising, and strategy. Understanding your audience is the single most effective tool in your communications box.

Here is what we do to help:

Qualitative Research

Qualitative research is critical in order to allow us to explore complex topics that can’t be limited to the forced-choice responses of polling, such as emotional impacts, language nuances, and social influences.

Quantitative Research

Quantitative research is the best way to take the pulse of the target universe and make broader inferences of the general population. It also allows us to develop data-driven strategies to target specific cross sections of society.

Messaging

The most important element of what you say is understanding the audience that you are saying it to. Research allows us to frame the message through values that resonate, and anchor it to proof points that validate, in order to mobilize target audiences around a policy or product.

Rapid Problem-Solving Tools

Data and slides are not the final product, but are rather tools to inform final products. That is why we translate complex data into rapid problem-solving tools that allow stakeholders to easily integrate data into their strategic process.

HIT Team

HIT Strategies is a firm of young, diverse, innovative social scientists that use research and data to understand and communicate with people. We live and work at the intersections of society that are driving rapidly diversifying voter and consumer trends. We exist in communities often misunderstood, overlooked, and underserved. And we use the reality of our experiences to understand the three most critical audiences for successful coalition building...women, millennials, and minorities.