There is a Story 
The Washington Informer quoted HIT Strategies founding partner Terrance Woodbury about the Buffalo massacre and the need for
The Hill quoted HIT Strategies founding partner Terrance Woodbury about Democratic voters and their perception of Democratic Party
The Hill quoted HIT Strategies’ BlackTrack research examining President Biden’s approval rating amongst Black voters: From The Hill:
The HIT Team lives and works at the intersection of society where the most disruptive change is happening.
HIT employs conventional research methods such as polling and focus groups with innovative techniques like social media listening to fully represent the diverse attitudes of diverse communities.
HIT is a fully integrated member of your team that will ensure data driven strategy is integrated throughout your operation.
Black Americans 
Latinos 
Asian & Pacific Islander 
Women 
LGBTQ+ 
Millennials 
Gen Z 
Research is HITs primary function. Understanding the values, attitudes, and behaviors of the target audience is how we are able to deliver analytics and messaging to achieve our partners objectives. Research can be used to understand behavior, predict behavior, and ultimately, to change the behavior of target audiences.
We apply rigorous analytic techniques to data to reveal deeper strategic insights rather than general observations. HIT Analysts and Data Scientists can compare, contrast, and regress the data to inform your decision making and communications needs.
Our research gives us profound insight into the language and messaging that influences your target audience. Our strategy consultants work with your communications team to not only test but craft messaging that drives outcomes. We determine which messages most reflect the values of your target audience and then provide guidance as you develop media for the appropriate format.
FUTUREtrack
by
HITstrategies
FUTUREtrack is HIT Strategies’ monthly survey of 1,000 millennial voters with a set of standardized questions. Monthly toplines and crosstabs track the long term trends of this mission-critical demographic.
Social Unrest
Political Climate
Political Participation
COVID-19 
BLACKtrack
by
HITstrategies
BLACKtrack is HIT Strategies’ monthly survey of 1,000 black voters with a set of standardized questions. Monthly toplines and crosstabs track the long term trends of this mission-critical demographic.
Social Unrest
Political Climate
Political Participation
COVID-19 
In December 2019, HIT came on board with Democratic Presidential Candidate Tom Steyer’s campaign who, despite a late entry into the race, made significant gains with voters of color in key caucus states Nevada and South Carolina. Our targeted research helped Tom socialize his values and work ethic among African-American voters. Tom placed in 3rd in both NV and SC, as an unsuspecting candidate who exceeded expectations.
🗞 HIT founding partner @RoshniNedungadi spoke about Roe’s reversal as a motivating factor for voters in @politico: “Young people really believe in the right to have access to abortions, and did not believe that Roe should have been overturned…” Read here 👇🏾
Republicans have been pushing the midterm battlefield into bluer and bluer states. But some Democrats argue that Friday's SCOTUS decision to throw out Roe could halt that GOP advance. My latest, with @hollyotterbein https://www.politico.com/news/2022/06/25/dems-hope-abortion-ruling-stops-their-slide-in-blue-states-00042414
The @GOP & politicians that support a conservative agenda must suffer political consequences for allowing Roe’s reversal to happen. The Democratic base & supporters of reproductive rights need to make #reprojustice the main midterm election issue & elect pro-choice candidates!
Now that Roe v. Wade has been overturned, Mitch McConnell wants a nationwide abortion ban. We can’t let Republicans take back the Senate!
A fear that has been heard in recent HIT focus groups as well:
Abortion advocates fear access to birth control could be curtailed https://wapo.st/3bsRfNp
HIT founding partner @RoshniNedungadi talks about the disproportionate effect Roe's reversal will have on women of color, including Asian women in @AsAmNews: https://bit.ly/3xVFy9n
#RoeVWade #ReproJustice
We can’t say this enough. The #SCOTUS decision overturning Roe v. Wade is a direct assault on people of color, including AAPI communities.
This is what we’re talking about. ⚡️ https://twitter.com/RoshniNedungadi/status/1540479773834678272
👇🏽👇🏽👇🏽👇🏽👇🏽 local elections matter https://twitter.com/tayhlorcoleman/status/1540370003895123972
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