Behind Every Number There is a Story

ABOUT

HIT is the leading millennial and minority-owned public opinion research firm in Washington, DC with an innovative and unconventional approach to research:

  • The HIT Team lives and works at the intersection of society where the most disruptive change is happening.

  • HIT employs conventional research methods such as polling and focus groups with innovative techniques like social media listening to fully represent the diverse attitudes of diverse communities.

  • HIT is a fully integrated member of your team that will ensure data driven strategy is integrated throughout your operation.

Hit Specialty Research Audiences
  • Black Americans
  • Latinos
  • Asian & Pacific Islander
  • Women
  • LGBTQ+
  • Millennials
  • Gen Z

HIT Services

HIT Research

Research is HITs primary function. Understanding the values, attitudes, and behaviors of the target audience is how we are able to deliver analytics and messaging to achieve our partners objectives. Research can be used to understand behavior, predict behavior, and ultimately, to change the behavior of target audiences.

HIT Analytics

We apply rigorous analytic techniques to data to reveal deeper strategic insights rather than general observations. HIT Analysts and Data Scientists can compare, contrast, and regress the data to inform your decision making and communications needs.

HIT Messaging

Our research gives us profound insight into the language and messaging that influences your target audience. Our strategy consultants work with your communications team to not only test but craft messaging that drives outcomes. We determine which messages most reflect the values of your target audience and then provide guidance as you develop media for the appropriate format.

FUTUREtrack

by HITstrategies

FUTUREtrack is HIT Strategies’ monthly survey of 1,000 millennial voters with a set of standardized questions. Monthly toplines and crosstabs track the long term trends of this mission-critical demographic.

Monthly Data Includes:
  • Social Unrest
  • Political Climate
  • Political Participation
  • COVID-19

BLACKtrack

by HITstrategies

BLACKtrack is HIT Strategies’ monthly survey of 1,000 black voters with a set of standardized questions. Monthly toplines and crosstabs track the long term trends of this mission-critical demographic.

Monthly Data Includes:
  • Social Unrest
  • Political Climate
  • Political Participation
  • COVID-19

FEATURED Case Study

Tom Steyer
Presidential Campaign

In December 2019, HIT came on board with Democratic Presidential Candidate Tom Steyer’s campaign who, despite a late entry into the race, made significant gains with voters of color in key caucus states Nevada and South Carolina. Our targeted research helped Tom socialize his values and work ethic among African-American voters. Tom placed in 3rd in both NV and SC, as an unsuspecting candidate who exceeded expectations.

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