The HIT Team lives and works at the intersection of society where the most disruptive change is happening.
HIT employs conventional research methods such as polling and focus groups with innovative techniques like social media listening to fully represent the diverse attitudes of diverse communities.
HIT is a fully integrated member of your team that will ensure data driven strategy is integrated throughout your operation.
Black Americans 
Latinos 
Asian & Pacific Islander 
Women 
LGBTQ+ 
Millennials 
Gen Z 
“The HIT Strategies team was thoughtful, responsive, and made the collaboration seamless from start to finish. Their insightful analysis helped shape our report on the research findings, and they were terrific partners during the public rollout. We’re excited to work with them again!”
“A BIG thank you for the work you've done with Supermajority...I can't tell you how valuable the insights are that your work is bringing into sharp relief. It both validates what we are hearing from one-on-one conversations with voters and extends our understanding for how to arm our volunteers with the information these voters need. The work you do matters. Thank you for being in this with us and trying to tell a story that isn't being heard loudly enough.”
“The team was very efficient and executed on a very short time frame and were very good about nicely communicating to us the associated needs and deadlines They made sure they understood our goals and concerns and worked closely with us to develop practical research. We were very happy with the quality of HIT’s staff and with the work they delivered.”
The landscape is already shifting. From early midterm signals to rapid AI developments and anti-ICE mobilization, here is what the latest trends reveal about voter energy and strategic opportunities.
The 2025 elections revealed clear patterns. Explore the turnout shifts, coalition dynamics, and issue priorities shaping the path to 2026.
November brought key races and major media moments. Catch up on the outcomes, coverage, and insights shaping the next phase of the cycle.
Research is HITs primary function. Understanding the values, attitudes, and behaviors of the target audience is how we are able to deliver analytics and messaging to achieve our partners objectives. Research can be used to understand behavior, predict behavior, and ultimately, to change the behavior of target audiences.
We apply rigorous analytic techniques to data to reveal deeper strategic insights rather than general observations. HIT Analysts and Data Scientists can compare, contrast, and regress the data to inform your decision making and communications needs.
Our research gives us profound insight into the language and messaging that influences your target audience. Our strategy consultants work with your communications team to not only test but craft messaging that drives outcomes. We determine which messages most reflect the values of your target audience and then provide guidance as you develop media for the appropriate format.
