The HIT Team
HIT Strategies is a firm of young, diverse, innovative social scientists that use research and data to understand and communicate with hard-to-reach and underrepresented voters. We live and work at the intersections of society that are driving rapidly diversifying voter and consumer trends. We represent communities often misunderstood, overlooked, and underserved in American politics.
Terrance Woodbury, co-founder & President of HIT Strategies, is widely recognized as one of America’s foremost pollsters and
Roshni is a founding partner and chief research officer of HIT Strategies. Roshni has led expansive, multi-phase research
Orie is a highly accomplished business executive, currently serving as the Chief Operating Officer (COO) at HIT Strategies,
Samuel Madrigal is HIT Strategies’ Field Director. Samuel is an accomplished qualitative and quantitative researcher with experience managing
As a Senior Research Manager Joshua directs HIT’s Economic and Black Research portfolio, where his team spearheads public
Jake Rubinstein is the Senior Manager, Research Operations and Methodology at HIT Strategies, overseeing data processing and advanced
Melissa Espinal is the General Manager at HIT where she manages client billing and customer data management whilst
Leslie Jefferson is an Account Executive on HIT Strategies’ Research Investment team, collaborating with HIT’s research and operations
Sean Conner
Client Success Manager
With over 15 years of relationship management experience, Sean Conner serves as HIT Strategies’ Client Success Manager, overseeing
As HIT’s Account Manager, Brandon utilizes his background in political organizing and campaign management to provide in-depth insights
Michelle is a strategic HR professional whose inclusive and creative leadership style inspires teams. She has 10 years
Ashley Aylward
Research Manager
As a Research Manager, Ashley Aylward synthesizes findings across projects to inform client strategy and research with the
Courtney Kronenberg is a Research Manager at HIT Strategies. She spearheads the firm’s political, climate, education, and economic
Jamel Love is a Research Manager at HIT Strategies. His research focuses on the Black/African American electorate and
Ross Miletich is a Senior Analyst at HIT Strategies focusing on political campaigns and public opinion research. A
Drew Williams is a Senior Analyst at HIT Strategies. Drew comes to HIT with multiple years of polling,
Kim Cardenas joined HIT Strategies as Senior Analyst in April 2024. Kim is committed and passionate about using
Alex Auritt is the Lead Software Engineer at HIT Strategies. He is an industry veteran with a passion
As an Analyst, Carla focuses on the creation of research instruments, oversees data collection, and crafts tailored analysis
Maya is a HIT Strategies analyst, working with political and advocacy group clients. Maya’s previous experience in research
Erica is an Analyst at HIT Strategies. She collaborates with clients to understand their goals, builds quantitative or
As a seasonal contract analyst, Dr. Brandale Mills Cox conducts qualitative and quantitative research on topics such as
Leann Mclaren is an Analyst at HIT Strategies. Leann’s research expertise focuses on the political behaviors, opinions and
Laine Seliga is a Research Assistant at HIT Strategies where she liaises between departments to synthesize internal research,
Nick is a Data Associate at HIT Strategies where he cleans, recodes, and processes survey data. He brings
Jennifer is a Data Associate at HIT Strategies. Her primary responsibility is supporting the analysts with processing all
Jasmine Sehgal joined HIT Strategies in March 2024 as the Field Assistant. In this role, Jasmine works closely
Rosita M. Thomas, PhD (of Thomas Opinion Research)
Qualitative Research Expertise
rthomas@thomasopinionresearch.comDr. Rosita Thomas has more than 25 years of experience leading and conducting nearly 500 qualitative and quantitative
Mariah Williford is the Communications and Marketing Manager at HIT Strategies. She collaborates with the research and operations
Mirna Aguilar joined HIT Strategies in March 2024 as the Sales and Marketing Coordinator. In this role, Mirna