

The HIT Team 
HIT Strategies is a firm of young, diverse, innovative social scientists that use research and data to understand and communicate with hard-to-reach and underrepresented voters. We live and work at the intersections of society that are driving rapidly diversifying voter and consumer trends. We represent communities often misunderstood, overlooked, and underserved in American politics.

Terrance Woodbury, co-founder & CEO of HIT Strategies, is widely recognized as one of America’s foremost pollsters and

Roshni is a founding partner and chief research officer of HIT Strategies. Roshni has led expansive, multi-phase research

Lauren Goldstein is the Research Director at HIT Strategies. Lauren’s research focuses on criminal legal reform, reproductive justice,

Samuel Madrigal is HIT Strategies’ Field Director. Samuel is an accomplished qualitative and quantitative researcher with experience managing

As a Senior Research Manager, Joshua directs HIT Strategies’ “Economics and Black Voters” department, where his team spearheads

Jake Rubinstein is the Senior Data Manager at HIT strategies, overseeing data processing and advanced statistical work across

Sean Conner
Client Success Manager
With over 15 years of relationship management experience, Sean Conner serves as HIT Strategies’ Client Success Manager, overseeing

Michelle is a strategic HR professional whose inclusive and creative leadership style inspires teams. She has 10 years

Ashley Aylward
Research Manager
As a Research Manager, Ashley Aylward synthesizes findings across projects to inform client strategy and research with the

Courtney Couillard is a Research Manager at HIT Strategies. She spearheads the firm’s political, climate, education, and economic

Ross Miletich is a Senior Analyst at HIT Strategies focusing on political campaigns and public opinion research. A

Carla Hardy
Analyst
As an Analyst, Carla focuses on the creation of research instruments, oversees data collection, and crafts tailored analysis

Maya is a HIT Strategies analyst, working with political and advocacy group clients. Maya’s previous experience in research

Matt Booker
Analyst
Matt is an analyst at HIT Strategies, working on a variety of quantitative and qualitative projects to help

Drew Williams is an analyst at HIT Strategies. Drew comes to HIT with multiple years of polling, and

Erica is a Research Analyst at HIT Strategies. She collaborates with clients to understand their goals, builds quantitative

Nick is a Data Associate at HIT Strategies where he cleans, recodes, and processes survey data. He brings

Jennifer is a Data Associate at HIT Strategies. Her primary responsibility is supporting the analysts with processing all

Rosita M. Thomas, PhD (of Thomas Opinion Research)
Qualitative Research Expertise
rthomas@thomasopinionresearch.comDr. Rosita Thomas has more than 25 years of experience leading and conducting nearly 500 qualitative and quantitative

As HIT’s Sales Associate and Copywriter, Brandon utilizes his background in political organizing and campaign management to provide

Chase is a research field assistant at HIT Strategies. Using his background in management and logistics, he contributes