- Qualitative and Quantitive Data Research
- Multi-cultural Research and Analysis
- Focus Group Leader
- Political Campaign Strategy
- Message Development
Terrance Woodbury, co-founder & CEO of HIT Strategies, is widely recognized as one of America’s foremost pollsters and political strategists. Terrance spearheads research initiatives at HIT Strategies and drives business growth by cultivating a team of millennial strategists bent on challenging conventional approaches to public opinion research and analysis.
Acknowledged as a prominent emerging figure in political strategy, Terrance recently earned esteemed accolades, including being named to POLITICO’s Recast 2023 Power List and selected for the American Association of Political Consultants (AAPC) 2023 Class of 40 Under 40. He has established himself as a leading authority on the socio-political attitudes of young people, diverse Americans, and Democratic voters. Terrance’s insights on American politics are featured in reputable outlets like the Washington Post, Politico, Wall Street Journal, The Hill, USA Today, NPR, and TV segments on MSNBC and Showtime’s “The Circus”
Before co-founding HIT Strategies, Terrance served as the Research Director at Brilliant Corners Research (a public opinion data firm). He also gained valuable experience at the Brookings Institution, where he conducted research on economic and demographic trends. Prior to deciding to specialize in data research, Terrance contributed to numerous local, state, national, and international campaigns, performing all roles, including management, fundraising, organizing, and communications.
Under Terrance’s leadership, HIT Strategies has experienced remarkable growth, expanding from a small team to 30 professionals within a four-year span and attracting numerous clients seeking innovative methodologies and interpretations of public opinion data. Terrance notably pioneered BLACKtrack, the nation’s sole monthly poll tracking the attitudes of Black voters over time. His unwavering dedication to amplifying the voices of underrepresented communities is a testament to his commitment to diversity, inclusivity, and upbringing by his late mother, Shanna Monique Woodbury.
Terrance received his Bachelor’s Degree at Morehouse College.