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Terrance Woodbury

President & Founding Partner

Terrance’s background as a campaign operative informs his approach to polling, ensuring data translates into actionable strategy to win campaigns. He has worked with national political committees such as the DNC and DSCC, international philanthropies such as Rockefeller and Gates Foundations, and other major organizations to shape their research and outreach. His work has earned numerous accolades, including POLITICO’s Recast 2023 Power List and American Association of Political Consultants 40 Under 40 Class of 2023.
Under Terrance’s leadership, HIT Strategies has grown from a small startup to a 30+ person firm since 2019, becoming a go-to resource for understanding and mobilizing key voting blocs. His expertise has made him a sought-after media  analyst, with insights featured in The Washington Post, POLITICO, The Wall Street Journal, The Hill, USA Today, NPR, and on CNN, MSNBC and Showtime’s The Circus.
Previously, he was Research Director at a boutique polling firm and worked at the Brookings Institution, analyzing economic and demographic trends. Before focusing on data, he worked across campaign management, fundraising, organizing, and communications at all levels.
A Morehouse College graduate, Terrance remains committed to amplifying underrepresented voices, a mission shaped by his late mother, Shanna Monique Woodbury.

Media Appearances

HIT Strategies’ Terrance Woodbury Featured On ABC’s ‘The View’ For Research on Black Voters, Calling On Democrats To Answer To Voters

March 24, 2025

HIT Strategies President and Founding Partner, Terrance Woodbury, was praised on ABC’s The View by co-host Sonny Hostin for his polling and political strategy work.

Native Land Podcast: Do Black Men & Women See Politics the Same Way?

March 27, 2025

HIT Strategies President and founding partner Terrance Woodbury interviewed on The Native Land Podcast

Way to Win Action Fund: Zero Sum Politics and the Future of The Dem Coalition (featuring Terrance Woodbury)

March 27, 2025

Kerry Eleveld hosts a panel discussion featuring Terrance Woodbury of HIT Strategies, Tory Gavito, and Kristian Ramos for a deep discussion of Black voters and broader Democratic coalition dynamics post-2024.

Community Catalyst: Addressing Declining Black Voter Turnout | Messaging, Power, and Engagement with Terrance Woodbury

March 24,2025

Terrance Woodbury, co-founder of HIT Strategies, delivers a powerful keynote at the Community Catalyst 2024 Convening in Atlanta, focusing on the declining turnout among Black voters.

Roland Martin Interview with Terrance Woodbury

March 22, 2025

HIT Strategies President and founding partner Terrance Woodbury interviewed on The Roland Martin Daily Digital Show.

HIT's Terrance Woodbury on MSNBC's SYMONE

August 27, 2022

HIT founding partner Terrance Woodbury joined Symone Sanders on MSNBC's SYMONE to discuss Black voters and the midterm election.

HIT's Terrance Woodbury on MSNBC's The ReidOut

August 19, 2022

HIT founding partner Terrance Woodbury joined Tiffany Cross on MSNBC's The ReidOut to discuss the midterm election.

Trump outreach to Black male voters, link to Ice Cube questioned

October 17, 2020

HIT Strategies partner Terrance Woodbury appeared on MSNBC's AMJOY on October 17th, 2020.

MSNBC The Cross Connection Interview with HIT Strategies CEO Terrance Woodbury and the 2022 Midterms

January 29, 2022

HIT Strategies CEO Terrance Woodbury joined MSNBC's The Cross Connection with Tiffany Cross to discuss the Democratic Party and their need to work on a more robust messaging plan that reaches younger voters and voters of color ahead of the 2022 midterms.

WURD TV & Radio's Reality Check Interview with CEO Terrance Woodbury

January 13, 2022

HIT Strategies CEO and founding partner Terrance Woodbury was interviewed on WURD TV & Radio's Reality Check with Charles Ellison on January 13, 2022 about Black voter issues, the Democratic Party, and the 2022 midterms.

Does Trump Need To Be On The Ballot To Motivate Democratic Voters?

April 10, 2022

Showtime's The Circus co-host Mark McKinnon speaks with the CEO of HIT Strategies, Terrance Woodbury, on Woodbury’s outlook for Democrats in the 2022 midterm elections.

BNC News Interview w/ CEO Terrance Woodbury Discussing Voting Rights Legislation, Biden & Democrats

January 17, 2022

HIT Strategies founding partner and CEO Terrance Woodbury joined BNC News' Tashanea Whitlow on #BNCLive to discuss voting rights legislation, President Biden and the Democratic Party, and addressing Black voter issues.

How Will Trump’s Acquittal Weigh on Young Voters?

February 14, 2021

HIT Strategies partner Terrance Woodbury appeared on MSNBC's American Voices with Alicia Menendez on February 14th, 2021.

HIT Strategies CEO Terrance Woodbury Interview on BNCNews: President Biden, Democrats & Black Voters

February 21, 2022

HIT Strategies CEO Terrance Woodbury joined BNC News anchor Laverne McGee to discuss President Biden, the Democratic Party, and Black voters.

How Democrats Are Completely Failing with Black Voters

December 7, 2021

HIT Strategies founding partner and CEO Terrance Woodbury joins Cenk Uygur on The Young Turks to discuss the Democratic Party and Black voters and how this relationship can improve.

MSNBC The Cross Connection Interview with Terrance Woodbury: Mobilizing the Democratic Base Ahead of the Midterms

April 16, 2022

HIT Strategies CEO Terrance Woodbury joined Tiffany Cross on MSNBC's The Cross Connection to discuss what the Democratic Party needs to do to mobilize the Democratic base ahead of the 2022 midterms.

BNC News Interview with Terrance Woodbury: 2021 NY/Atlanta Mayoral and Virginia Gubernatorial Races

October 19, 2021

HIT Strategies CEO and partner Terrance Woodbury spoke with BNC News anchor Laverne McGee on BNC Live about the upcoming New York and Atlanta mayoral races, as well as the gubernatorial race in Virginia.

Black Voters Growing Pessimistic About Democrats

October 26, 2021

The founding partner and chief executive officer of HIT Strategies Terrance Woodbury joins BNC’s “AMplified with Aisha Mills” to discuss why Democrats are having such a hard time communicating their policies to us.

Biden leads Trump in 2020 with seniors, white women expert says

October 24, 2020

HIT Strategies partner Terrance Woodbury appeared on MSNBC's AMJOY

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