Progressive Caucus Action Fund: Progressive Playbook 2022

  • Date: July 22, 2022
  • Issue: Independent and young progressive voters
  • Researchers:

Publication Summary

In June 2022, the Progressive Caucus Action Fund and HIT Strategies conducted focus groups of “surge” and swing voters and a poll of 1000 Non-Republican voters, including an oversample of Black and Latino respondents. The results showed messages with a progressive frame and policy agenda resonate strongly with both swing voters and turnout targets. progressive messages were favored every time in our testing, even by self-identified moderates and conservatives


2022 Progressive Playbook Webpage

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