

HIT
Research
Black Americans

Black Futures Lab: Black America’s Agenda

Case Study
New Georgia Project commissioned HIT to test effective voter mobilization messages for Black Georgians.

Climate Power Six-State Clean Energy Plan Messaging Poll
HIT Strategies partnered with Climate Power to conduct polling in six key states (MI, WI, AZ, NV, PA, GA) to better understand public opinion and potential messaging frames for the Biden Administration’s Clean Energy Plan, which includes legislation such as the IRA and IIJA.

January 2023 BLACKtrack: A Majority of Black Voters Say President Biden Should Run for President in 2024
This past summer, NAACP sought to gain a nuanced understanding of Black voters’ political attitudes in order to mobilize them ahead of the midterms.

NAACP: Black Voters’ Pain, Power, & Progress
This past summer, NAACP sought to gain a nuanced understanding of Black voters’ political attitudes in order to mobilize them ahead of the midterms.

July 2022 BLACKtrack: SCOTUS approval numbers dropped significantly, following the decisions on Roe v. Wade and gun violence
In the July survey, SCOTUS approval numbers dropped significantly, following the decisions on Roe v. Wade and gun violence. President Biden’s and Congressional Democrats’ approval slightly increased since the previous poll.

April 2022 BLACKtrack: President Biden and Democrats’ job performance numbers retain a supermajority in approval
The April BlackTrack Report highlights the survey’s top tracking questions related to President Biden’s Administration and Congressional Democrats’ job approval and performance. In the March survey, President Biden and Democrats’ job performance approval numbers remained steady among Black voters, retaining a supermajority in job performance approval.

Fighting Political Headwinds: Bringing District Voters into the Conversation around the Revised Criminal Code Act
In April 2022, HIT conducted a poll of 500 registered District voters to answer these questions. The poll was used as a proof point to mobilize support for the RCCA in the City Council and to fight Congressional opposition to the legislation.

March 2022 BLACKtrack: President Biden and Democrats’ job performance approval numbers remain steady among Black voters
In the February survey, President Biden and Democrats’ job performance approval numbers remained steady among Black voters, retaining a supermajority in approval of job performance.

January 2022 BLACKtrack: Biden’s job performance approval numbers continued to decline among Black voters, including older Black voters
In the December survey, President Joe Biden’s job performance approval numbers continued to decline among Black voters, including now older Black voters, a traditionally stalwart constituency.

November 2021 BLACKtrack: Biden’s declining approval numbers among Black voters
The results of the November BlackTrack underscore the economic hardship many Black voters face and offer insight into Biden’s declining approval numbers among Black voters.

October 2021 BLACKtrack: Increasing malaise and disapproval toward Biden and Democrats
The October BlackTrack Report highlights the survey’s top tracking questions related to President Biden and Congressional Democrats’ performance.

September 2021 BLACKtrack: Closing the Black Vaccination Gap
One goal of the September BlackTrack is to find out who are the unvaccinated Black voters and what it would take to get them vaccinated.

Juneteenth Edition 2021 BLACKtrack: A Majority of Black Americans Support Defunding the Police
Black people continue to say that addressing racism and discrimination should be the number one priority for America’s leaders to address.

January 2021 BLACKtrack: Donald Trump, white supremacists, and Republicans are seen as the most responsible for the Capitol insurrection
Black voters feel greater division toward Trump supporters than Republicans in general and Donald Trump, white supremacists, and Republicans are seen as the most responsible for the Capitol insurrection.

February 2021 FutureTrack: Raising the Stakes for Young Voters on Insurrection & Impeachment
The following key findings are from focus groups conducted between January 17-31, 2021.

Exit Poll 2020 BLACKtrack: Black voters and the 2020 election
This is a National Survey of Black Voters that fielded from October 31 – November 5, 2020.

October 2020 BLACKtrack: Black voters top issues include Racism and Police Brutality
This past summer, NAACP sought to gain a nuanced understanding of Black voters’ political attitudes in order to mobilize them ahead of the midterms.

September 2020 BLACKtrack: 87% of Black voters are extremely likely to vote in the 2020 November election
This past summer, NAACP sought to gain a nuanced understanding of Black voters’ political attitudes in order to mobilize them ahead of the midterms.

July 2020 BLACKtrack: Addressing Racism and Discrimination is more Important to Black Voters than having a Black Woman Vice President
This past summer, NAACP sought to gain a nuanced understanding of Black voters’ political attitudes in order to mobilize them ahead of the midterms.

Power to the Polls: Mobilizing Black Voters in 2020 with NGP and Power Messaging
This past summer, NAACP sought to gain a nuanced understanding of Black voters’ political attitudes in order to mobilize them ahead of the midterms.

Black to the Future Action Fund: Black Voter Bulletin December 2022
This past summer, NAACP sought to gain a nuanced understanding of Black voters’ political attitudes in order to mobilize them ahead of the midterms.

Black to the Future Action Fund: Black Voter Bulletin October 2022
This past summer, NAACP sought to gain a nuanced understanding of Black voters’ political attitudes in order to mobilize them ahead of the midterms.

Packard Foundation: Mobilizing Voters on Abortion After Dobbs
This past summer, NAACP sought to gain a nuanced understanding of Black voters’ political attitudes in order to mobilize them ahead of the midterms.

Black to the Future Action Fund: Black Voter Bulletin August 2022
This past summer, NAACP sought to gain a nuanced understanding of Black voters’ political attitudes in order to mobilize them ahead of the midterms.

Progressive Caucus Action Fund: Progressive Playbook 2022
Independent and young progressive voters believe hyper-partisanship is a leading cause of inaction in government and that Congress is “ineffective” because it’s beholden to wealthy donors and special interests.