This past summer, NAACP sought to gain a nuanced understanding of Black voters’ political attitudes in order to mobilize them ahead of the midterms. NAACP recruited HIT to conduct the following studies with different subgroups of Black voters:
- 800-person survey of NAACP members and high propensity Black voters in battleground states
- Monthly Black Track survey of 1,000 Black voters nationwide
- Focus groups with low propensity Black male voters in battleground states
- Survey of 800 low propensity Black voters in battleground states
- Black voters are deeply concerned about the economy and understand its effects in a racially conscious way. Black voters want to hear about racism/discrimination when hearing about the economy.
- Black voters are deeply concerned about gun violence. They want solutions to this epidemic, but they also don’t want to be over-policed.
- Black voters are deeply concerned about abortion rights. A strong majority thinks abortion should be legal in all/most cases and understands the disproportionate effects abortion bans have on Black women.
- Young Black voters are at a serious risk of demobilization, as many trust neither Democrats nor Republicans to deliver on their top issues—particularly on economic issues.