HIT 
Research
Millennials/Gen-Z
GenForward and HIT Strategies: Millennial Monitor (+) plus [2nd Edition]
Case Study: New Georgia Project – Mobilizing Black Voters in 2020
New Georgia Project commissioned HIT to test effective voter mobilization messages for Black Georgians.
January 2023 BLACKtrack: A Majority of Black Voters Say President Biden Should Run for President in 2024
This past summer, NAACP sought to gain a nuanced understanding of Black voters’ political attitudes in order to mobilize them ahead of the midterms.
July 2022 BLACKtrack: SCOTUS approval numbers dropped significantly, following the decisions on Roe v. Wade and gun violence
In the July survey, SCOTUS approval numbers dropped significantly, following the decisions on Roe v. Wade and gun violence. President Biden’s and Congressional Democrats’ approval slightly increased since the previous poll.
April 2022 BLACKtrack: President Biden and Democrats’ job performance numbers retain a supermajority in approval
The April BlackTrack Report highlights the survey’s top tracking questions related to President Biden’s Administration and Congressional Democrats’ job approval and performance. In the March survey, President Biden and Democrats’ job performance approval numbers remained steady among Black voters, retaining a supermajority in job performance approval.
November 2021 BLACKtrack: Biden’s declining approval numbers among Black voters
The results of the November BlackTrack underscore the economic hardship many Black voters face and offer insight into Biden’s declining approval numbers among Black voters.