In October 2022, HIT Strategies and Black to the Future Action Fund conducted the second of three polls of Black voters in three priority states – California, North Carolina, and Georgia. These polls surveyed a total of 1,200 Black voters in Georgia, North Carolina, and California, including an oversample of 100 Black rural voters in Georgia and North Carolina. In this polling project, we took a deeper dive into our priority states to learn about respondents’ top concerns and what motivates them for the upcoming midterm election and beyond.
In the second set of a 3-part series of polls to be conducted through December 2022, we spoke to 400 Black voters in each state about what is motivating them to vote, how powerful they perceive their votes to be, and their understanding of what decisions the Governor, Secretary of State, United States Senator, and other key positions, make on the issues that impact their lives.
Inflation and the cost of living, housing and jobs and the economy are top of mind for Black voters as they head to the polls to cast their votes. Though Black voters are informed about some of the races at the top of the ticket, and are engaged and energized about their participation, there is less information about the importance of the role of Secretaries of State to address issues that are important to their communities. To be responsive to Black voters, elected officials and candidates in these states must prioritize economic recovery, racism and discrimination – and ensure that voters are educated about the importance of the role of the Secretary of State in their lives.