Winning Jobs Narrative: A working people-centered narrative architecture

  • Date: August 02, 2022
  • Issue: Effective messaging around progressive economic policies

Publication Summary

For years, right-wing politicians have hammered away on an economic message of smaller government and lower taxes, while progressives struggled to find clear and consistent language to effectively communicate about jobs and the economy. The Winning Jobs Narrative addresses this challenge by creating a narrative architecture for talking about jobs, work, and the economy in ways that strengthen our connections with working people across race, geography, and issues. Radical cooperation has been our guiding principle. No single project can deliver all that we need. So we set out to build on the work of colleagues and share our work widely to help inform a broader conversation. The progressive movement must be a movement for working people. Achieving that will take everyone’s contributions and long-term collaboration.


Winning Jobs Narrative Project Webpage

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