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May Roundup: AAPI Heritage Month, New Research on Young Men, Talker Call, and Primary Client Wins.
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This month, HIT’s Chief Research Officer, Roshni Nedungadi, joined the America Votes AAPI panel to share new HIT research on one of the most consequential — yet least invested — voting blocs in American politics: Asian American and Pacific Islander voters. Our latest findings show an electorate that is rapidly growing, racially, linguistically, and intergenerationally diverse, and still politically persuadable, with neither party holding a clear advantage. To build lasting political power, our research demonstrates that engaging AAPI voters requires a multi-pronged approach, one that meaningfully addresses this bloc’s distinct languages, cultures, and communities.
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 Talker Call Recap
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Thank you to everyone who joined HIT Strategies’ first Talker Call of the year. We had over 150 attendees hear our three researchers unpack the data and dynamics behind shifting political attitudes among young men across demographics. The discussion dove into fluctuating party affiliations, the media ecosystem, ideological fluidity and the social conditions shaping how young men vote. Our team plans to share an accompanying Narrative Report that goes even deeper into this voter bloc and showcases the latest research from our clients, Third Way, Black Men Vote and more.
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 Meet HIT’s Newest Team Members
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Our team is growing and we couldn’t be more excited! Please join us in welcoming four powerhouse additions to HIT Strategies. Meet
Jennifer Ferrell, Oonagh Stevans, Tina Davis, and Michelle Whitlock. Each brings a distinct blend of expertise and fresh perspective that will fuel our next chapter.
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 Georgia & Texas Primary Wins & Leaders to Watch
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Congratulations to HIT candidates Keisha Lance Bottoms and Mo Ivory on their monumental primary victories in the state of Georgia as well as Christian Menefee as he heads to Congress representing Texas’ 18th Congressional District. While Everton Blair Jr.’s race didn’t end in a win, his campaign showcased a rising political leader with the vision, coalition, and momentum to watch in the years ahead.
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New HIT Research: Black Men Vote Young Men Political Attitudes
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New polling with Black Men Vote will challenge the way people talk about Black male voters. Surveying 1,636 registered Black male voters ages 18–45 across Georgia, Michigan, Mississippi, North Carolina, Pennsylvania, and South Carolina, this is one of the largest studies of its kind. From political identity to media consumption and voter engagement, the findings reveal a more nuanced, persuadable, and independent electorate than many assume — with 1 in 4 voters remaining uncertain or unlikely to participate heading into 2026.
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Source: Black Men Vote/HIT Strategies poll of Black men ages 18-45 in key 2026 states.
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New HIT Research: Survey Findings Among Young Male Voters
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This HIT Strategies and Third Way report draws on a December 2025 national survey of 1,462 young male voters and finds they prioritize economic stability, authenticity, and accountability over partisan loyalty, with a strong preference for political leaders who feel genuine, address the affordability crisis, and speak directly to their concerns ahead of 2026.
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Substack Highlights: AI and Software Engineering at HIT Strategies
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HIT Strategies’ Lead Software Engineer, Alex Auritt, explores how AI and software engineering are shaping the future of public opinion research in a new piece for HIT’s Substack. From modern survey workflows to the growing role of AI-powered tools in research operations, the article offers a behind-the-scenes look at how technology is transforming the industry.
This is the first of a two-part series on the topic of AI. Be sure to subscribe to our Substack to get the latest insights from the HIT team delivered straight to your inbox.
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Where Ideas Meet Action
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Terrance Woodbury will be joining an upcoming convening focused on leadership, labor, and the future of political organizing. He is set to attend the D4 Women in Action event, engaging with leaders advancing civic participation and community-driven advocacy. Earlier this month, Terrance also participated in a Coalition of Black Trade Unionists political fireside chat, contributing to conversations on worker power, organizing strategy, and the intersections of race, labor, and politics.
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 What We Are Reading at HIT
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Substack Piece: Here Is What I Told the DNC
Rob Flaherty reflects on the DNC’s 2024 postmortem report, arguing Democrats need a clearer narrative, stronger digital and creator strategy, and a more audience-centered campaign structure heading into 2028.
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Op-Ed: Why I Keep My Eyes – and My Mind on the South
Originally written in 2023, this piece is newly relevant in light of recent events in Tennessee, as it highlights how state-level procedural tactics are reshaping political power and weakening Democratic representation in ways that continue to unfold today.
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Axios Piece: 1 Big Thing – Dems’ 2028 Big Plans
This Axios Hill Leaders edition breaks down the latest dynamics shaping Congress, including shifting intraparty strategy ahead of key votes, escalating fights over major legislative priorities, and how both parties are positioning themselves for the 2026 election cycle.
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Mental Health Awareness Month
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At HIT, we know that building stronger communities and political power starts with caring for ourselves and one another. This Mental Health Awareness Month, we’re sharing some resources that can help support individuals, families, and communities. Whether you’re looking for tools, support, or simply a reminder to pause and check-in with yourself we hope you finding something here that helps.
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Partner with HIT.
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HIT Strategies is proud to work with advocacy groups, campaigns, brands, and organizations shaping the future. If your team is looking for reliable, culturally competent insights this year, we’d love to talk.
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Want to Stay Connected?
Follow us or reach out directly to learn more about our services and impact.
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