BlackTrack – September 2021

BlackTrack is a monthly subscription-based survey by HIT Strategies to track the evolving opinions of Black voters. The September BlackTrack was conducted via an online, double opt-in panel between August 15-22, 2021, with a margin of error of +/- 3.1% at a 95% confidence level. The recurring monthly national survey of 1,000 Black voters (ages 18+) monitors current Black voters’ attitudes on social and political issues. In addition, it disaggregates the data into demographic groups to understand the full diversity of Black voters’ attitudes. A proportion of BlackTrack data is proprietary and available for subscribers.

Closing the Black Vaccination Gap
One goal of the September BlackTrack is to find out who are the unvaccinated Black voters and what it would take to get them vaccinated. Black Americans endure the highest rates of COVID infections, hospitalizations, and deaths, yet they also trail White Americans in vaccination rates. This vaccination gap is often attributed to Black Americans being vaccine-hesitant, however, hesitancy only provides one side of the story. The September BlackTrack survey shows that Black voters can be persuaded to get vaccinated through a coordinated strategy, involving government and private-sector mandates as well as informational marketing.

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BlackTrack Public Toplines (Click Here)
Blacktrack One-Pager (Click Here)
BlackTrack Press Release (Click Here)
BlackTrack Social Media (Click Here)
BlackTrack Video Brief (Click Here)
Presentation begins at minute 3:50

Juneteenth BlackTrack 1-Pager