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New Poll: Majority of Black Voters Think Biden Should Run In 2024; 74% Approve of Biden’s Job Performance (BLACKtrack)  

Racism Second Only to Inflation Among Top Issues  

Poll Shows Significant Generation Gaps, But Few Gender Gaps in Attitudes Among Black Voters  

Dem Leader Hakeem Jefferies, Senator Raphael Warnock, Elon Musk, and Speaker Kevin McCarthy Added to Favorability Tracker 

Washington, D.C. | January 31stIn HIT Strategies’ first BlackTrack (survey of Black registered voters) post the 2022 midterms, a majority (59%) say President Biden should run for President in 2024, even before an official campaign announcement. This includes 66% of Black voters 50 and older and 55% of Black voters under 50. And 74 percent of Black voters approve of President Biden’s job performance.

Additionally, the January BlackTrack adds new political figures to the favorability tracker, including newly elected Democratic House Leader Hakeem Jeffries, Senator Raphael Warnock, businessman Elon Musk, and Speaker of the House Kevin McCarthy. 

Racism: An Important Issue for Black Voters 
When asked about the top three issues that are most important to them, 37% of Black voters selected “racism and discrimination,” coming in second behind “Inflation and cost of living” (51%). Gun violence” (32%), jobs and the economy (30%), and “health care” (28%) round out the top five issues.  

Power Perception
When asked how much power their vote has to make changes on issues that matter to them, 55% of Black voters felt their vote had power. HIT Strategies’ “vote power” question remains a key tracking question to measure Black voters’ level of political engagement and satisfaction. The number of Black voters who believe their vote has “power” dropped 10 points between October and January.  

January BlackTrack Top Takeaways 

Generational Gaps in HIT Tracking Questions & Democrats’ Approvals  
*HIT’s latest BlackTrack poll reveals a significant generation gap among Black Voters’ attitudes; however, few gender gaps existed between the attitudes of Black men voters and Black women voters. 

  • 69% of Black voters under 50 and 81% of Black voters 50 and over approve of Joe Biden’s job as president. 
  • 55% of Black voters under 50 66% of Black voters 50 and over believe Joe Biden should run for president in 2024. 
  • 67% of Black voters under 50 and 82% of Black voters 50 and over approve of Democrats in Congress 
  • 51% of Black voters under 50 and 61% of Black voters 50 and over believe their vote has the power to change issues that matter to them 
  • 45% of Black voters under 50 and 55% of Black voters 50 and over believe the Democratic Party is making progress on issues affecting Black voters. 

Gender Comparisons in HIT Tracking Questions & Democratic Approvals  
* HIT’s latest BlackTrack poll reveals a significant generation gap among Black Voters’ attitudes; however, few gender gaps existed between the attitudes of Black men voters and Black women voters. 

  • 74% of Black men and 75% of Black women approve of Joe Biden’s job as president 
  • 59% of both Black men and Black women believe Joe Biden should run for president in 2024. 
  • 73% of Black men and 74% of Black women approve of Democrats in Congress 
  • 55% of Black men and 56% of Black women believe their vote has the power to make change on issues that matter to them. 
  • 49% of Black men and 50% of Black women believe the Democratic Party is making progress on issues affecting Black voters 

BlackTrack Favorability Tracker 

  • The Democratic Party has a net +45% favorability rating with Black voters  
    (63% favorable, 18% unfavorable, and 98% name ID) 
  • The Republican party has a net –48% favorability rating with Black voters  
    (16% favorable, 64% unfavorable, and 97% name ID) 
  • Kevin McCarthy has a net –25% favorability rating with Black voters  
    (17% favorable, 42% unfavorable, and 83% name ID) 
  • Hakeem Jeffries has a net +20% favorability rating with Black voters  
    (34% favorable, 14% unfavorable, and 68% name ID) 
  • Ron DeSantis has a net –27% favorability rating with Black voters  
    (18% favorable, 45% unfavorable, and 82% name ID) 
  • Elon Musk has a net –22% favorability rating with Black voters  
    (23% favorable, 45% unfavorable, and 92% name ID) 
  • Raphael Warnock has a net +22% favorability rating with Black voters  
    (37% favorable, 15% unfavorable, and 72% name ID) 

Attitudes on Political Division and Violence  

  • 45% of Black voters believe political division will increase, and 44% believe the amount of political violence will increase compared to 2022. 
  • 45% of Black voters believe the amount of both political division and violence will remain the same in 2023 as it did in 2022.  
  • 11% believe the amount of political violence will decrease, and 10% believe the division level will decrease from 2022. 

This BlackTrack survey was fielded via an online opt-in panel from January 13-16, 2023, with a margin of error of +/-3.1%. The information above represents selected data from the BlackTrack survey.  

About BlackTrack 
BlackTrack is HIT Strategies’ recurring monthly national survey of 1,000 Black voters ages 18+ on current social and political issues. BlackTrack tracks Black Americans’ opinions and disaggregates the data into demographic groups to understand Black voters’ full diversity. The majority of BlackTrack data is proprietary and available for subscribers. For more information on previous data or to subscribe, go to hitstrat.com/blacktrack

About HIT Strategies  
As Washington’s leading millennial and minority-owned public opinion research company, HIT Strategies helps leaders and organizations translate target audiences’ values into real-time insights. We understand America’s fastest-growing electorate and consumer groups and specialize in targeting communities under-represented in public opinion data, including Black Americans, Latino Americans, Millennials + Genz, LGBTQ+, Women, Asian Americans, and Pacific Islanders. For more information, visit hitstrat.com and follow @HITStrat on Twitter, Facebook, and Instagram.   

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