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Politico – Poll shows where to find swing voters: Online

Politico quotes HIT Strategies partner Roshni Nedungadi on voters’ digital consumption.

From Politico: “A new survey commissioned by one of the leading Democratic digital advertising firms argues that the party can reach more swing voters online. The poll, conducted by the firm HIT Strategies for Rising Tide Interactive, measures the entertainment and media consumption of 600 “persuadable likely voters” spread out among a dozen politically competitive states. It shows that even among older swing voters, digital adoption is increasing, as is frequency of online media use, from streaming video to gaming to social media.”

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