Back To News

ICYMI: HIT Research Manager Ashley Aylward Pens TIME Op Ed on Gen Z Voters

TIME Op Ed Emphasizes Gen Z Voters’ Increasing Political Power and Role Staving Off Republican Advances in the Midterms

Washington, DC | November 15th – In case you missed it, TIME recently published an Op Ed by Research Manager Ashley Aylward. She draws on HIT’s qualitative and quantitative research to explain why Gen Z voters turned out in large numbers and decisively backed Democrats in the midterms—this research is also outlined in our Youth Mobilization Memo. Ashley argues that young voters surged for Democrats as a response to abortion bans and as an affirmation of some statewide Democrats’ savvy and authentic use of social media (see: John Fetterman, Gretchen Whitmer).

The article was also featured on several TIME Podcasts and on MSNBC’s Morning Joe.

TIME: How Gen Z Held Off the Red Wave
TIME Ideas | Ashley Aylward | November 10th

Key points 

  • “Many political operatives base their decisions on polls with a strict definition of likely voters, leaving young people vastly underrepresented.”

About HIT Strategies 
As Washington’s leading millennial and minority-owned public opinion research company, HIT Strategies helps progressive leaders and organizations translate the values and attitudes of target audiences into real-time insights. We understand America’s fastest-growing electorate and consumer groups and specialize in targeting communities under-represented in public opinion, including Black Americans, Latino Americans, Millennials + Genz, LGBTQ+, Women, Asian Americans, and Pacific Islanders. Visit and follow @HITStrat on Twitter, Facebook, and Instagram for more information.  

Contact HIT Strategies

"*" indicates required fields