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How Gen Z Held Off the Red Wave

HIT Research Manager Ashley Aylward talks about young voter turnout in the midterm election in her op-ed in TIME:

“To activate Gen Z-ers, it’s also essential to meet them where they are on social media. While moderating focus groups, I consistently hear young people tell me that they want political candidates to engage with them online. In our poll with Campus Vote Project, as you might expect, college students found their top source of information was social media. Fetterman and Whitmer were both incredibly active on Twitter and Tik Tok.”

Read the full article in TIME.

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