Back To News

How Gen Z agencies wooed Democratic voters: ‘Young people are nervous to trust politicians’

The Guardian quoted HIT Research Manager Ashley Aylward about young voter turnout in the midterm elections:

“Aylward said Gen Z cared more about the issues than aligning themselves to a particular candidate. ‘Young people are a little nervous to trust politicians on delivering their promises,’ she said. If you want to speak to jaded youth, Aylward recommends sticking to the script that details their unique challenges: school shootings, the climate crisis, debt and the reversal of Roe v Wade. ‘One thing that really helped [Democratic candidates] was having abortion on the ballot, even if those measures were in other states,’ she said. ‘We advised our clients to really make sure that they talked about it.’”

Read the full article on The Guardian website.