“Partly responsible for high youth turnout was a new generation of political consultants who had been stumping behind the scenes for months, challenging the generalization that Gen Z is too lazy or disillusioned to bother casting ballots.”
“Some of these strategists are essentially hipper and more digitally savvy startup versions of their more entrenched Beltway counterparts. Like traditional consultants, Gen Z research firms are hired by campaigns to target voters. But they are specifically tasked to reach young voters where they are. And, often, that’s TikTok.”
