Democrats worry their most loyal voters won’t turn out for Biden in 2024
TYPE:HIT In The News
AUDIENCE:Public Safety, Economy/Inflation, Race and Racism, African-Americans
HIT founding partner Terrance Woodbury was quoted in The Washington Post about messaging and focus on how Black communities have benefited from specific policies:
“Terrance Woodbury, chief executive of HIT Strategies, a polling firm focused on young, non-White voters, has been shopping around a PowerPoint presentation to liberal groups warning of the need to act soon to convince Black voters that they have benefited from Biden’s time in office.
Part of the problem, he argues, is that the party’s focus on Trump and Republican extremism is less likely to motivate younger Black men than arguments focused on policy benefits. The messaging, he has argued, must focus on how Black communities have benefited from specific policies.
His own polling has shown that voters’ belief that their vote doesn’t matter is the greatest barrier to voting among Black Americans.”
Read the full article here.