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NAACP: Black Voters’ Pain, Power, & Progress

This past summer, NAACP sought to gain a nuanced understanding of Black voters’ political attitudes in order to mobilize them ahead of the midterms. NAACP recruited HIT to conduct the following studies with different subgroups of Black voters: 

  • 800-person survey of NAACP members and high propensity Black voters in battleground states 
  • Monthly Black Track survey of 1,000 Black voters nationwide 
  • Focus groups with low propensity Black male voters in battleground states  
  • Survey of 800 low propensity Black voters in battleground states 

Results

  1. Black voters are deeply concerned about the economy and understand its effects in a racially conscious way. Black voters want to hear about racism/discrimination when hearing about the economy. 
  1. Black voters are deeply concerned about gun violence. They want solutions to this epidemic, but they also don’t want to be over-policed. 
  1. Black voters are deeply concerned about abortion rights. A strong majority thinks abortion should be legal in all/most cases and understands the disproportionate effects abortion bans have on Black women. 
  1. Young Black voters are at a serious risk of demobilization, as many trust neither Democrats nor Republicans to deliver on their top issues—particularly on economic issues.