Our Purpose
To Increase Black Voter Participation in the Current Political Resistance
Over the course of 2025, Black Opps conducted several focus groups, polls, and content tests with thousands of Black people to understand the barriers that prevent their resistance, the motivations that would increase their resistance, and the actions that we can mobilize them to take now – to increase the likelihood that they vote later.
Our Solution
Black Opps partnered with Hued Strategies to develop AI content following the 5 Elements of Mobilization Messaging informed by this research. Black Opps messaging has the power to mobilize Black voters and made Black voters +10 points more likely to boycott and +7 points more likely to protest, and increased vote likelihood among Black men by +10 and Black younger voters by +11 points.
Our Findings
Download the Report to See Key Findings and Messaging Guidance
THE BARRIERS
that prevent resistance
- Lack of resistance leadership/plan
- Fear of arrest or violence
- Disbelief that anything will change
THE MOTIVATIONS
that would increase resistance
- Fighting back against racism and injustice
- Defending personal rights and families
- Defending American democracy
THE ACTIONS
that we can mobilize them to take now
- Voting in state/local elections
- Encouraging friends/families to vote
- Buying from Black-owned businesses
- Boycotting companies
Focus Groups
Black Opps Objectives
- Determine the tactics/actions that Black voters are willing to take to fight back against actions from the federal government that harm Black people.
- Determine the barriers that prevent resistance action and the motivations that increase resistance action in the Black community.
- Develop and test content that mobilizes Black voters to fight back against actions from the federal government that harm Black people and prepares them to vote in 2026.
- Create an activation index that segments the Black community from the most activatable to the least activatable.
Black Opps Research Team
Testimonials
