Our Purpose
To Increase Black Voter Participation in the Current Political Resistance
Over the course of 2025, Black Opps conducted several focus groups, polls, and content tests with thousands of Black people to understand the barriers that prevent their resistance, the motivations that would increase their resistance, and the actions that we can mobilize them to take now – to increase the likelihood that they vote later.
Our Solution
We designed a message formula based on findings from three Black Opps focus groups with Black voters under 40, Black men over 40, and Black women of all ages fielded in August 2025, and a national poll of Black registered voters fielded in October 2025.
Download the Report to See Our Full Messaging Index
Our Findings
The Barriers That Prevent Resistance
- Lack of resistance leadership/plan
- Fear of arrest or violence
- Disbelief that anything will change
The Motivations That Would Increase Resistance
- Fighting back against racism and injustice
- Defending personal rights and families
- Defending American democracy
The Actions That We Can Mobilize Them to Take Now
- Voting in state/local elections
- Encouraging friends/families to vote
- Buying from Black-owned businesses
- Boycotting companies
Highlight Reels
Why Defend Justice.
- Perceptions of Black political power are the lowest they have ever been since HIT began measuring it, signaling a political withdraw that will depress midterm turn out among Black voters.
- Black voters feel like we not only lost on election day, but we continue to lose hard fought freedoms daily and nobody is doing anything to stop it.
- Collective action of a unified Black Opps preventing pain and defending justice is empowering to Black voters.
- We have not connected the dots of how the actions of DOGE and the federal government are hurting Black people/Black communities.
- Black voters are not well positioned for collective action to mobilize a resistance OR to vote in the midterm election.
Black Opps Research Team
Testimonials
