E-Blast: Your 2025 Elections Wrapped is Here: What the Data Tells Us
Our substack launch: a letter from our partners, what we’re reading, our 2025 candidate clients and more!
Behind Every Number 
There is a Story 
HIT is the leading millennial and minority-owned public opinion research firm in Washington, DC with an innovative and unconventional approach to research:
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The HIT Team lives and works at the intersection of society where the most disruptive change is happening.
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HIT employs conventional research methods such as polling and focus groups with innovative techniques like social media listening to fully represent the diverse attitudes of diverse communities.
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HIT is a fully integrated member of your team that will ensure data driven strategy is integrated throughout your operation.
Hit Specialty Research Audiences
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Black Americans -
Latinos -
Asian & Pacific Islander -
Women
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LGBTQ+ -
Millennials -
Gen Z
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400+ Focus Groups
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280+ Clients
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200+ Surveys
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E-Blast: 2025 Election Overview & November Media Hits
Our substack launch: a letter from our partners, what we’re reading, our 2025 candidate clients and more!
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E-Blast: Values in Action: What Drives Voter and Consumer Behavior
Our substack launch: a letter from our partners, what we’re reading, our 2025 candidate clients and more!
HIT Services
HIT Research
Research is HITs primary function. Understanding the values, attitudes, and behaviors of the target audience is how we are able to deliver analytics and messaging to achieve our partners objectives. Research can be used to understand behavior, predict behavior, and ultimately, to change the behavior of target audiences.
HIT Analytics
We apply rigorous analytic techniques to data to reveal deeper strategic insights rather than general observations. HIT Analysts and Data Scientists can compare, contrast, and regress the data to inform your decision making and communications needs.
HIT Messaging
Our research gives us profound insight into the language and messaging that influences your target audience. Our strategy consultants work with your communications team to not only test but craft messaging that drives outcomes. We determine which messages most reflect the values of your target audience and then provide guidance as you develop media for the appropriate format.
“The HIT Strategies team was thoughtful, responsive, and made the collaboration seamless from start to finish. Their insightful analysis helped shape our report on the research findings, and they were terrific partners during the public rollout. We’re excited to work with them again!”
“A BIG thank you for the work you've done with Supermajority...I can't tell you how valuable the insights are that your work is bringing into sharp relief. It both validates what we are hearing from one-on-one conversations with voters and extends our understanding for how to arm our volunteers with the information these voters need. The work you do matters. Thank you for being in this with us and trying to tell a story that isn't being heard loudly enough.”
“The team was very efficient and executed on a very short time frame and were very good about nicely communicating to us the associated needs and deadlines They made sure they understood our goals and concerns and worked closely with us to develop practical research. We were very happy with the quality of HIT’s staff and with the work they delivered.”