

Winning Voters: HIT Strategies’ Key Role in Jahana Hayes’ Victory
Publication Summary
The Problem: Entering the re-election campaign, Congresswoman Jahana Hayes faced a tough electoral landscape exacerbated by GOP targeting and challenging midterm dynamics. The district’s voters were sharply divided on key issues such as abortion rights, gun control, and social security benefits, necessitating a nuanced approach to sway undecided voters and mobilize her base effectively.
Methodology: HIT Strategies undertook comprehensive polling and strategic analysis to identify the most potent messaging strategies for Hayes’s campaign. Through meticulous research, HIT uncovered significant voter concerns regarding the extreme positions of Hayes’s Republican opponents, particularly on issues like abortion rights and social security cuts. Concurrently, HIT identified Hayes’s advocacy for veterans’ rights and her stance on abortion as highly resonant with the district’s electorate.
Analysis: The polling data provided by HIT Strategies illuminated critical insights into the electorate’s preferences and perceptions. It revealed a stark contrast between Hayes’s positions and those of her Republican challengers, particularly on issues that directly impacted voters’ lives and values. The analysis underscored the opportunity to leverage Hayes’s record and platform effectively to counter negative messaging from her opponents.
Solution: Armed with these insights, HIT Strategies developed a targeted messaging strategy that emphasized Congresswoman Jahana Hayes’s pro-choice stance and her steadfast advocacy for veterans. This strategic approach aimed to highlight her legislative achievements and commitment to representing the values of Connecticut’s 5th District. By focusing on contrasting Hayes’s positions with those of her opponents on critical issues like abortion and social security, HIT Strategies effectively framed the campaign narrative to resonate with undecided voters and energize Hayes’s supporters.