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LGBTQ+ · Messaging · Voting

Transgender Freedom Alliance: Messaging on Transgender Issues in the 2026 Election Cycle

October 22, 2026 · HIT Strategies

This memo, produced by Global Strategy Group, HIT Strategies, and Equis Research in partnership with Transgender Freedom Alliance, draws on March 2026 focus groups with House battleground swing voters, including Hispanic voters, Black men, and white women, and an April–May 2026 survey of 1,010 likely voters in battleground congressional districts, with oversamples among Black and Hispanic voters, alongside ad testing. The findings show that Democrats lose ground when they stay silent on anti-transgender attacks but gain when they go on offense, especially by framing Republicans’ fixation and spending on transgender issues as coming at the expense of cost of living, and by broadening child safety conversations to focus on protecting all kids from sexual predators.

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