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Black Voters · Healthcare · Messaging

We Are Rally - Black voters’ attitudes toward transgender acceptance and transgender messages 2024

October 8, 2024 · HIT Strategies

We Are Rally commissioned HIT Strategies to survey Black voters on transgender acceptance and messaging. The research found most voters prioritize economic and safety issues, with many neutral on trans rights, revealing room to grow support. Messages focused on inclusive education, safety, and Christian values resonated best, while sports and identity-based appeals were less effective. The findings underscore the importance of empathetic, values-driven messaging tailored to audience concerns.

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