Quantitative Research

Quantitative research is the best way to take the pulse of the target universe and make broader inferences of the general population. It also allows us to develop data-driven strategies to target specific cross sections of society.

Baseline

A baseline survey allows us to determine the starting place of any campaign, brand, or message. It requires a longer survey instrument for exploration of complex ideas (messaging, policy, values, etc) and a broader survey sample to allow analysis across demographics.

Benchmark

A benchmark survey allows us to take the pulse on a target audience or universe to determine the feasibility of a campaign or the direction it should take. It can also help determine which target audiences the campaign will need to hone in on for qualitative purposes and further message testing.

Intermediary

An intermediate survey is conducted prior to initiating strategy and communications to test developments in the field and potential shifts since the baseline. It also allows us to test your marketing materials (ads, mail, etc) with target audiences before they are amplified through paid media.

Tracking

Tracking surveys are conducted simultaneous to your communications efforts in order to test the resonance and penetration of your message amongst target audiences. These polls are too short to test messaging, however it does allow us to make strategic recommendations about how to redistribute resources to hit your targets.

Reconnect

Including a reconnect sample allows us to target a sample that can be reconnected with a second or third time in order to measure actual shift amongst the same respondents. Reconnects also allow for deep dive message/content testing of mail, media, scripts, etc.

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