Next-Gen Black Voters: Shaping Political Power and Policy

In an era where traditional political party loyalty is fading, engaging the Black electorate—especially young Black voters—has never been more critical. Joshua Doss and Jamel Love, Research Managers at HIT Strategies, hosted a thought-provoking Talker Call on Next-Gen Black Voters: Shaping Political Power and Policy. This urgent discussion explored how to connect with a new generation of Black voters who are more skeptical of political institutions, while tackling the issues that matter most to them, such as the economy, cost of living, and the shifting political landscape of today and that of future elections.

Key Discussion Points: 

Engaging Young Black Voters: How do we communicate effectively in a post-party world where 1/3 of young Black voters remain undecided and feel politically homeless? 

The Coffee Effect: Black voters are tuning in but still not persuaded—why aren’t debates or traditional messaging enough anymore? 

Top Concerns of Black Voters Today: From the economy and cost of living to dissatisfaction with the direction of the country—what’s driving voter sentiment? 

Bridging Generational and Gender Gaps: With 75% of Black men actively considering their vote and growing discontent among young Black women regarding the direction of the country, how do we tailor messaging that resonates across different age groups and genders within the Black community? 

The Future of the Black Electorate: What will Black political power look like in 20 years, in a post-party world, and how do we shape it starting today? 

Joshua and Jamel offered fresh insights backed by research, exposing actionable strategies to help organizations navigate this critical moment. They also addressed key questions, including how to connect with Black, Gen-Z, and Millennial voters and what it takes to persuade undecided voters in battleground states like Georgia and Pennsylvania. 

HIT Strategies has a proven track record in identifying challenges within the Black electorate and providing solutions. With cultural competence and cutting-edge research, they are the team you need to meet the moment. 

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