New Higher Heights for America and HIT Strategies Georgia Poll: Black Women Voters in Georgia Are Excited to Vote in the Runoffs, but more than Half Don’t Know When to Vote

December 11, 2020

Press Release

December 11, 2020 

Contact: Tanvi Reddy 

WASHINGTON, DC – Black women voters in Georgia know that power to determine who controls the Senate is in their hands, according to a new poll released by Higher Heights for America (Higher Heights) and HIT Strategies. They also are clear how critical runoff results are to the fate of policies impacting the issues Black women care about most. While interest in the runoff election and motivation to vote remains high among Black women voters, the poll’s findings also show it is critical for Black women to have a plan to cast their votes early or get the polls, ensuring election victories go to the candidates of their choice. 

“Black women know there’s a lot riding on the results of this runoff for Georgia and for the country,” said Glynda C. Carr, President and CEO of Higher Heights. “In the face of persistent voter suppression and disinformation efforts, however, we can still determine who will win these races just like we did in the Presidential election. Black women must have a plan to get the information we need about this election to our communities and a strategy to make sure we all get to the polls early and on January 5.” 

“Democrats cannot flip the Senate without Black women voters, and there is an urgent need to empower Black women in Georgia with the information they need to vote,” said Roshni Nedungadi, Democratic Pollster and Partner at HIT Strategies, who conducted this poll. “The majority (52%) of these voters do not know the runoff is on January 5th even though they express a near universal likelihood to vote (87%). Black women see policies that can be passed with a Senate majority like the Heroes Act (76%) and the George Floyd Justice in Policing Act (74%) as largely impacting their community. Connecting this race to these policy priorities will mobilize Democrats’ most supportive voting bloc.” 

Key findings of the poll include: 

  • A majority of Black women voters in Georgia (52%) do not know the runoff election is on January 5th, even though they express a near universal likelihood to vote (87% total likely)  
  • Top issues to Black women voters affecting the state of Georgia directly correlate with the policies they believe will be most impactful, including the HEROES Act, the Strengthening Healthcare Act and the George Floyd Act.  
  • Traits that are most important to Black women in Georgia when making a decision on voting for a candidate is that they are a community leader (59%), free of scandal in their professional or business life (59%), free of scandal in their personal life (51%), and has lots of elected experience (42%).  
  • 42% of respondents plan to vote early, yet close to 25% do not have the information they need to vote early or where to return mail-in ballots to be counted in the run-off election. 

Results of the poll are based on responses from 495 Black women who vote in Georgia, conducted November 20 – 25, 2020 via phone and online. The full poll results and key findings can be found here


 About Higher Heights 

Higher Heights is the only national organization exclusively dedicated to harnessing, organizing and mobilizing Black women’s political power to elect Black women, influence leadership and advance progressive policy. Through two entities, Higher Heights for America, a national 501(c)(4) organization, organization and its sister organizationHigher Heights Leadership Fund, a 501(c)(3) Higher Heights is investing in a long-term strategy to analyze, expand and support a Black women’s leadership pipeline at all levels and strengthen their civic participation beyond Election Day. For additional information, please visit Follow the #BlackWomenLead conversation at @HigherHeights. 

 About HIT Strategies 

HIT Strategies is a public opinion research company that specializes in researching Millennials, People of Color, Women, LGBTQ+ and other underserved communities. We help our clients translate the values, attitudes, and behaviors of their target audience into real-time insights and messaging. For more information, please visit Follow us on Twitter at @HITStrat 

Black Youth Vote Join HIT and Gen Forward to discuss young Black voters in 2020.