‘I do not want to take Kanye West seriously. But I know that we have to.’

July 19, 2020

HIT in the news

Helena Andrews-Dyer

Around this time four years ago, when a bombastic reality TV star was blowing up preconceived notions about politics as usual, pollster Terrance Woodbury had what can only be described as a premonition.

Who else could upend American politics like Donald Trump had, Woodbury wondered? Who could be so brazen, unexpected, reckless and effective? Who could capture votes, mainstream media attention and social media hits? Only one name came to mind.

“I was convinced that person was Kanye West,” Woodbury said.

His colleagues cackled then. Now they’re taking a closer look at the very real impact West could have on the 2020 presidential election.

But like so many citizens of Presidential Election Town — journalists, commentators, strategists, data analysts, etc. — when it comes to West, Woodbury is of two distinct minds.

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