Black Georgia Voters Highly Motivated to Vote in Run-Offs, but Need More Information on Run-Off Election Voting Process

December 17, 2020

HIT in the news

Dec. 17, 2020 – Amidst growing national attention and the chance to elect Rev. Raphael Warnock to the U.S. Senate, Black voters in Georgia are highly motivated to vote in the Jan. 5 run-off elections, according to a poll released today by the Black Lives Matter Political Action Committee and HIT Strategies.

The survey found 90 percent of respondents are strongly interested in who wins the two U.S. Senate elections, and 84 percent plan to cast their votes before Election Day. The biggest factor behind their enthusiasm, according to a third of survey participants, is electing Warnock as the first Black U.S. Senator from Georgia. 

“Black Georgians care greatly about this election and fully understand what’s on the line in terms of protecting and improving Black lives,” said Angela Angel, the Senior Advisor at Black Lives Matter PAC and Director of Black Power at Bowers Consulting Firm. “If we hope to begin addressing this country’s racism and healthcare and criminal legal systems, we need Democrats to control the U.S. Senate and that’s why Black voter turnout is so critical.”

Other key findings of the poll include:

  • The close association between Warnock and his Democratic counterpart, Jon Ossoff, has resulted in near equal name ID (95 percent), favorability (83 percent) and support (90 percent) among Black voters.
  • Black support for the Republican U.S. Senate candidates has decreased significantly since the Nov. 3 election, with Sens. David Perdue and Kelly Loeffler each receiving 2 percent support from all Black voters, compared to 11 percent and 6 percent, respectively, in the Nov. 3 general election.
  • Uncertainty about the voting process is broad enough to impact the outcome of the election – over ⅕ of Black voters believe they will automatically get an absentee or mail-in ballot if they voted by the same mode in the Nov. 3 general election.

“As a result of the Trump-bump amongst Black male voters that HIT Strategies warned against in the general election, Perdue got close to 74,000 more votes from Black men in 2020 than he did in 2014,” said Terrance Woodbury, Democratic Pollster and a Partner at HIT Strategies, who conducted the poll. “Perdue’s drop-off in Black men’s support revealed in this poll – from 17 percent in the Nov. 3 election to just 2 percent now – could determine the outcome of the run-off, assuming all other factors remain the same. That’s why it is so important for organizations like Black Lives Matter to continue raising the stakes of this election and demonstrating to Black voters why Raphael Warnock and Jon Ossoff are the clear choice to make change on the issues that matter to them.”

The survey of 500 Black, registered voters in Georgia was conducted via text-to-web and phone between Nov. 24 and Dec. 8. The margin of error is +/-4.4 percent with a confidence level of 95 percent.

BLM PAC has committed $1 million to the Georgia run-off elections, including spending $300,000 on TV ads, and coordinating a coalition of Black-led organizations conducting voter outreach.

Full survey results and key findings can be found here.


About BLM PAC:

The Black Lives Matter PAC was created in 2020 to elect progressive community leaders, activists, and working-class candidates fighting for Black liberation. Our goal is to build on the power we earned protesting in the streets and do more to help Black people make the connection from civil disobedience to civic action. We intend to widen the path to elected office for candidates who will help us achieve key policy and political wins. For more information on BLM PAC, visit here

About HIT Strategies: 

HIT Strategies is a public opinion research company that specializes in researching Millennials, People of Color, Women, LGBTQ+ and other underserved communities. We help our clients translate the values, attitudes, and behaviors of their target audience into real-time insights and messaging. For more information, please visit Follow us on Twitter at @HITStrat

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