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Martina Smith

Senior Analyst

AREAS OF EXPERTISE

- Qualitative Research Methodologist
- Race, Gender, and Class
- Multi-cultural Research and Analysis
- User Experience Research
- Survey Research Design, Administration, and Analysis

CLIENTS

- Celebrity Cruise Lines
- Mayo Clinic
- Prairie View A&M University
- Harvard Business School
- U.S. Department of Labor
- U.S. Department of Agriculture Food and Nutrition Services (FNS)
- Institute for Community Empowerment

ACCOMPLISHMENTS

- Thought Leadership and Innovation Award
- Research Grant – Center for the Study of Race, Politics, and Culture
- Mulcahy Research Grant
- Trustee Fellowship – University of Chicago

PRESENTATIONS

- Baugher, Mehera, Martina Smith and Kelly Daley. "Using the Study Sponsor Name in CATI Introductions: Effects on Call
- Outcomes and Eligibility Rates." Presented at the 70th Annual Conference, American Association of Public Opinion Research Annual Conference, May 2015.
- Pacer, Julie, Martina Smith and Kelly Daley. "Varying Administration of a Sensitive Question to Reduce Item Nonresponse in a Telephone Survey." Presented at the 70th Annual Conference, American Association of Public Opinion Research Annual Conference, May 2015.
- Smith, Martina. "In None We Trust: African Americans and the Current State of Mixed-Income Housing in Bronzeville." Presented at the Reproduction of Race and Racial Ideologies Workshop. The University of Chicago Center for the Study of Race

Professional Associations

- Qualitative Research Consultant Association (QRCA)
- American Association of Public Opinion Research (AAPOR)
- American Sociological Association (ASA)
- Alpha Kappa Delta (AKD)

Martina Smithis a Senior Analyst at HIT Strategies where she works on the data collection and analytical efforts of projects specifically focused on the attitudes and behaviors of Black people and people of color.  

As an award-winning researcher and research manager, Martina has spent the past 15-years in professional research for academic, community, policy, and commercial clients as both an individual contributor, project manager, and team manager. Prior to joining HIT, Martina served as the Qualitative Research Manager at Hanover Research. This role centered on building, training, and managing a team of qualitative, market researchers. During her tenure at Hanover, she successfully scaled qualitative research across 1100 clients in K-12, higher education, health care, business-to-business (B2B) and business to consumer (B2C) industries.  

Additionally, Martina brings the knowledge of policy research on the American workforce, the American family, and the nutrition habits of people of color. 

Martina holds a B.A. in Sociology, summa cum laude and departmental honors from Loyola University Chicago, an A.M. in Sociology from the University of Chicago, and is a Ph.D. candidate in Sociology at the University of Chicago where her dissertation focuses on the importance social status, deference, and distinction among Black women slot machine players.