Mariah Williford

Mariah Williford is the Communications and Marketing Manager at HIT Strategies. She collaborates with the research and operations teams to guide clients through their research investments. Mariah leverages HIT’s identity as a millennial- and minority-owned agency, defining ideal client personas, and tailoring personalized strategies. She highlights HIT’s values-based research through case studies and testimonials. Mariah establishes the agency as an industry thought leader by emphasizing advanced technologies and innovative methodologies.  

She is committed to building long-term, trust-based client relationships and showcasing HIT’s mission and values, particularly its focus on underserved communities. Mariah continuously monitors and refines marketing strategies based on KPIs and client feedback for optimized outcomes. 

Before joining HIT Strategies, Mariah accumulated five years of digital marketing experience across various industries including retail, real estate, advertising, and non-profit sectors. Most recently, she co-founded a Detroit-based full-scale marketing/PR agency with 3 other friends to support various Detroit brands and businesses. Mariah also led digital marketing for a Detroit-based non-profit dedicated to advancing economic mobility and leadership skills among underrepresented and under-resourced women and non-binary individuals. Mariah developed and managed marketing, advertising, and social media communications. She increased business visibility and audience engagement. Mariah has also managed editorial calendars and leveraged analytics to optimize campaign performance.  

Mariah holds a B.S. in Digital Media and Communications from Wayne State University and currently resides in Detroit, Michigan.