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Courtney Jemison

Senior Analyst


-Quantitative Data Research
-Market Research
-Marketing Strategy


-American Marketing Association
-Association of Consumer Research
-Southern California Consumer Culture Community
-PhD Project Marketing Doctoral Student Association


-Jemison, C. & Bradford, T. (2020). Can’t knock the hustle: Socializing wealth creation rituals through song lyrics. Special session presentation at the Association for Consumer Research Virtual Conference.
-Jemison, C. (2019). Lyrics as reconsumption objects: Spending, saving, and the hustler. Special session presentation at the Consumer Culture Conference, Montreal, Québec, Canada.

Courtney Jemison is a Senior Analyst with HIT Strategies. Much of his work will focus on the behavioral and attitudinal dynamics of Black people and people of color within the context of politics and the economy.

Prior to HIT Strategies, Courtney worked as Program Manager for the North Carolina Historically Underutilized Businesses (HUB) Office disparity study. This decennial study examines the relationship between state contracting and the availability and utilization of minority- and women-owned businesses across key industry categories: 1) Construction, 2) Architecture & Engineering, 3) Goods, and 4) Services. He has also worked as a consultant for the Carolina Small Business Development Fund to process RETOOLNC and City of Raleigh COVID-19 disaster relief grant applications on behalf of small businesses statewide.

Going further back, Courtney has worked with diverse groups and industries. Some of his clients include Fortune 500 companies in the industries of telecommunications, technology, consumer goods, and retail.

Courtney holds a B.A. in Journalism and Mass Communication from North Carolina Agricultural & Technical State University and an M.B.A from North Carolina Central University. Courtney previously matriculated into the Paul Merage School of Business doctoral program at the University of California, Irvine. His research interests center on wealth accumulation and transference, political economy, and economic and urban development within the context of the Black American experience.