HIT Strategies and the Collective PAC surveyed voters of color in battleground states to measure the standing of Democratic Vice Presidential Nominee Kamala Harris and her influence on the Biden-Harris ticket. We tested key elements of her bio and record as persuasive messages to understand how to move these voters and reduce the cynicism younger voters of color express toward Harris. These messages successfully shifted 39% of voters of color to be more favorable of Kamala Harris, including nearly half of millennial and Gen Z voters who regard Kamala with the most skepticism and reluctance in support initially.
This survey was fielded from October 12 – 16, 2020 with a margin of error of +/-4.4% at a 95% confidence level. It was conducted via online panel of likely voters of color that resided in battleground states defined as Nevada, Minnesota, Michigan, Pennsylvania, Georgia, North Carolina, and Florida.